Reference No
COM-23-36-3-
Job Title
Area Manager - UAE.Dubai - Sales
Category
COMMERCIAL
Educational Qualifications
Bachelor's degree in any discipline preferably in Computer Science,
Statistics, Economics with 08 years of relevant experience in data and
analytics, with at least 5 years of experience managing customer relation
management (CRM) application.
Proven experience delivering data and analytics projects with measurable
business impact.
OR Specialized certificate/ license in the related field with aviation
experience & Secondary school certificate and having 14 years of relevant work
experience ( For internal candidates only ).
Skills/Knowledge
* Proficient in English (Spoken & Written)
* Proficient MS Office
* Extensive experience of loyalty marketing, CRM, and customer service excellence ideally from a similar industry
* Strong background in customer acquisition, re-engagement and retention strategies
* A Confident and articulate communicator capable of inspiring strong collaboration in an organization
* Knowledge of CRM software
* Strong in data analysis
Experience Required
As mentioned in the Advertisement
Job Location
UAE - Dubai
Job Description
1. Implement the organization's customer relationship management (CRM)
applications, which includes (i) campaign management, (ii) email management,
(iii) re-targeting of web visitors, (iv) personalisation and customer
engagement, (v) retention of customers, (vi) customer acquisition, (vii)
business analytics, (viii) electronic direct mailer (eDM) best practices, (ix)
social media integration, (x) cross-selling and upselling.
* Lead the development and execution of a comprehensive data and analytics strategy in line with the overall business strategy.
* Manage a team of data and analytics professionals, including data engineers, data scientists, and business intelligence analysts.
* Drive the implementation of best practices in data management, data governance, and analytics methodologies.
* Oversee the development of data and analytics solutions that address key business problems and opportunities, with a focus on delivering measurable business impact.
* Collaborate with cross-functional teams, including IT, marketing, finance, and operations, to gather requirements, design solutions, and ensure the successful implementation and adoption of data and analytics initiatives.
* Ensure the availability, accuracy, and integrity of data used in decision making.
* Stay up-to-date with the latest trends and technologies in data and analytics, and recommend and implement appropriate solutions to drive continued business value.
* Manage the budget and resources for data and analytics initiatives, including vendor and contractor relationships.
* Requirements
* Implement CRM work processes across all touch points, closed loop Campaign Management, and Social Media integration across business lines.
Responsible for execution of Oman Air's marketing and customer engagement
activities, and delivering maximum ROI on all CRM-related initiatives
Leadership, Planning & Strategy
* Develop and deliver an effective overall CRM strategy across the company with the objective of driving customer acquisition, retention and enhancing customer loyalty
* Develop and deliver effective programme strategies for customer segmentation, loyalty programme and customer Insight
* Work with airport customer service teams, sales, loyalty, inflight and all other touchpoints to maintain a customer-focused attitude with a focus on activities that create lifetime customers
CRM programme management and development
* Lead existing CRM programme management structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key touch points in the customer life cycle.
* Map customer journey, analyse touch points across the journey and maximise commercial opportunities.
* Work closely with all user departments to ensure CRM works effectively for all aspects of the company.
* Ensure agreed CRM programme design has buy in of all stakeholders
* Create and manage project plans for CRM programme build and launch
* Once launched, manage clear ownership, focussed priorities and active programme performance management
* Drive revenue and profit growth through:
* the acquisition, retention and individual value growth of customers by developing programmes to engage with customers to build profitable relationships.
* segmenting our customer bases for targeted marketing activities.
* generating clear and actionable consumer insight for the wider business
* contributing to improvements in guest satisfaction.
Closing Date
20-04-2023
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