1. To develop Annual Trade Marketing Plan and execution, act as interface
between categories & functional teams, manage TMI spends, implementation of
OSA, JBP and people management.
2. To handle sales and operations for the business unit and liaise with the
sales team to conduct promotion activities and achieve agreed volumes, market
executions and OSA targets
1. To develop an Annual plan for trade promotions in Modern Trade (Key
Accounts & Coops), General Trade (GT), Food Services, taking into account
seasonality and other opportunities for increasing consumption demand, in
consonance with the business and sales plan.
2. Work in close coordination with the BU head to develop the RTM strategy
document so as to implement the operating plan and strategy needed to achieve
the assigned categories' business targets
Operational
1. Act as Point of interface between the Business categories and the all
other related functional teams (Sales, Finance & Supply Chain) and rollout of
In-Market activities.
2. To analyze and evaluate the effectiveness of trade promotion activities /
in-store activities to establish cause effect relationships and to refine
future trade programs.
3. Plan and Build TMI budget, monitor and manage the trade spends effectively
and efficiently
4. Driving the listing process and distribution of new product launch
5. Ensure value growth by category and by channel in alignment with BUs
6. MSL & planogram preparation in line with category and implementation
7. Coordinate and organize monthly Sales Forecasting meeting along with
Supply Chain team & Sales.
8. Lead, Motivate and coach the TM team to perform to their highest potential
to achieve the Business plan and facilitate career growth opportunities.
1. On-shelf availability (OSA)
2. Achievement of annual sales target
3. Development of RTM documents and bi-annual updation
7. Setup coverage as per RTM
8. 80% ECO of direct coverage
9. TMI Budget management & Maintenance in Siebel
10. Forecast Accuracy
11. Stock Freshness
6+ years of related experience including specific trade marketing experience
within the FMCG industry
Knowledge of Value Chain Management
Trade Marketing and Category management
Sales and Distribution Strategy Management
Consumer Behavior B2B and B2C
Knowledge of International and/or Local Laws and Regulations
Communicating effectively
Self and Team Management
Planning & Decision Making
Customer Centricity
Ownership & Result Orientation
Business Unit: S&D(Kuwait) (1588)
Business Group: S&D(GCC) (4021)
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