Executive-Trade Marketing (Out of Home) Kuwait

Job Summary

JM Trade Marketign will assist team in achieving the Value Target Achievement,
Sales Strategies and data for Tracking of Actual Flyer Vs. Planned

Roles & Responsibilities

• Strategic role for annual budget at the customer/ channel Level after receiving category growth for Category Trade Marketing Managers.


• Work out value and volume targets for ‎1 + 3months based on the baseline targets.


• Monitor the stock situation and focus on the Freshness agenda by clearing slow-moving stocks while planning liquidation plans with sales.


• Collaborate with Category Trade Marketing Managers and finance on MSL that is required in each channel.


• Manage TMI based on agreed category strategy & align the same with the sales team for the execution at the customer level.


• Monitor and maintain above ‎80% forecast accuracy at SKU level.


• Understand the competitors by visiting the market with the sales team.


• Looking after the sales operation; Ensure daily issuance of sales tracking reports at category level and monthly targets based on the aligned forecast to drive sales objectives at channel level

KPIs

• Value & Volume Sales


• TMI Budget management & Maintenance in Siebel


• Forecast Accuracy


• Stock Freshness

Work experience requirement

• Minimum of ‎3 years of experience in Brand Management or Trade Marketing at entry level in FMCG companies or Sales & Distribution businesses.


• Experience in involving in consumer activations planning and executions, tracking competitors intelligence and assisting in translating the findings directly in category sales planning.

Qualification

Bachelor Degreen in business, commerce and marketing.

Competencies

Financial Acumen
Knowledge of International and/or Local Laws and Regulations
Trade Marketing and Category management
Sales and Distribution Strategy Management
Consumer Behavior B2B and B2C
Communicating effectively
Self and Team Management
Planning & Decision Making
Customer Centricity
Ownership & Result Orientation
Business Unit: S&D(Kuwait) (‎1588)
Business Group: S&D(GCC) (‎4021)