Posted: May 17, 2022
Weekly Hours: 40
Role Number: 200372711
Product Marketing is the voice of the consumer to Apple and the voice of Apple
to the consumer. We are responsible for evolving our customer experience and
telling our product story to the world. This critical role sits firmly at the
centre of the Middle East marketing team, crafting the opportunity ahead and
communicating regional requirements for current and future products. As a
Product Marketing Manager for Middle East, you will have ownership and
responsibility of the Mac and iPad categories. You will build country plans
that cover strategy, execution and market development. You will define the
long and short term product opportunity in the Middle East, execute on all
product launches as well as collaborating with multiple internal functions
including marketing communications, PR, market intelligence, developer
relations and sales. You will have regular direct engagement with press and
media. This role requires someone who is highly skilled from both a technical
and business perspective with strong analytical skills and the ability to
influence at all levels in the organisation. This role will collaborate and
influence across multi-disciplinary teams and the candidate should be
comfortable working in highly confidential, fluid situations where discretion
and restricted disclosure are paramount considerations.
The Product Marketing Manager Mac and iPad will be tasked with: - Building
customer insights and opportunities for planning - Develop and own accountable
strategic plans with the regional marketing team - Working with a cross-
functional marketing team on Middle East initiatives including marcom and
corporate comms - Feedback to worldwide PM on product and market insights -
Regular reporting on business performance including competitive landscape -
Acting as a spokesperson in press, influencer and partner briefings - Internal
evangelism for Mac and iPad - Working with local sales training on training
elements - Operational liaison with local sales and internal partners -
Overseeing localisation of software platforms and product assets
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