We are looking for a CRM Specialist - Technical to manage and support
technical activities across all stages of the airline's multi-channel CRM and
Marketing Automation stages encouraging customer acquisition, up-selling,
cross-selling, and retention. Assisting the Digital and CRM Team with the
technical know-how of campaigns and implementations.
Responsibilities and Duties:
* Contribute to CRM strategy using relevant RFM and segmentation data
* Manage the MarTech stack of the company to ensure technical systems are being optimised
* Help CRM and digital teams with technical campaign set-up and implementation on CRM, Marketing Automation platforms, Website, and Apps
* Automate Campaigns, set deployment strategies, and develop QA process.
* Maximize the efficiency of the CRM and Digital Marketing data to improve campaign performance and results.
* Track Campaign performance and set optimization strategies for maximum conversions from all the campaigns.
* Conduct A/B Testing with our Emails, Landing Pages to improve engagements, user experience, and maximize conversions and ROI.
* Understand relevant Digital Marketing and CRM Marketing KPIs and continuously analyse data, create reports and convey it to the management. Refine tactics on the basis of data.
* Grow customer database through acquisition campaigns across different channels.
* Oversee technical implementation of Customer Loyalty programs across all the channels.
Requirements and Qualifications:
* Degree in Computer Science/ IT, Business, or Marketing discipline or similar
* Minimum 3 years' specialist technical experience
* Strong HTML, CSS, and JavaScript knowledge. Experience with SQL, and AMPscript is a plus.
* Understanding of APIs, Databases, Data Lakes, and systems connection.
* Understanding of IT terms and concepts.
* Experience working on CDP, CRM/ Marketing Automation platforms
* CRM, research & analytical skills and strict attention to details.
* Initiative, creative thinking, and decisive.
* Excellent English communication skills. Arabic is a plus.
* Strong co-ordination skills
* Adaptable to changes
When you think of food delivery in the MENA region, we'd be pretty surprised if talabat didn't pop into your mind first! Since delivering our first order in Kuwait in 2004, we've grown quite a lot over the past 17 years. Today, we deliver hundreds of millions of food orders, grocery items and other…
We are looking for a CRM Specialist to manage and support technical activities across all stages of the airline's multi-channel CRM and Marketing Automation stages encouraging customer acquisition, up-selling, cross-selling, and retention. Assisting the Digital and CRM Team with the technical know-…
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