Digital & CRM Specialist

Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric
vehicles that elevate the human experience and transcend the perceived
limitations of space, performance, and intelligence. Vehicles that are
intuitive, liberating, and designed for the future of mobility.
We plan to lead in this new era of luxury electric by returning to the
fundamentals of great design - where every decision we make is in service of
the individual and environment. Because when you are no longer bound by
convention, you are free to define your own experience.
Come work alongside some of the most accomplished minds in the industry.
Beyond providing competitive salaries, we're providing a community for
innovators who want to make an immediate and significant impact. If you are
driven to create a better, more sustainable future, then this is the right
place for you.

At Lucid Motors, we are relentlessly focused on providing a best-in-class
digital experience at every step of the customer journey. We're seeking a
passionate and accomplished Digital & CRM Specialist to define and drive
our digital marketing & CRM roadmap in the Middle East. The ideal candidate is
a creative, collaborative, and highly motivated individual with experience
managing multi-faceted campaigns, communication and conversion across web,
mobile, social, and email channels. They have experience in localization
programs, processes, and tools and establishing measurement tools to measure
marketing efficacy.

The Role:

• Manage all aspects of our digital marketing initiatives in the Middle East, including our global website, social channels, marketing database, email, and digital advertising campaigns.


• Manage localization initiatives and implementation for LucidMotors.com in priority markets (GCC & Non-Arabic speaking countries in the Middle East).


• Develop and implement tools and activities to capture new leads (e.g. online and at events) and qualify and nurture these leads over time. This includes managing data integration in Lucid CRM systems, reporting and metrics.


• Lead the implementation of Salesforce Marketing Cloud in the Middle East.


• Develop segmentation strategies that enable precision in content delivery.


• Create omnichannel journeys that cater to the needs of the audience throughout the customer lifecycle.


• Establish repeatable processes that enable audience engagement and campaign execution at scale.


• Establish performance dashboards that correlate execution to business KPIs.


• Advocate for the audience, ensuring the vision, strategy, and ongoing execution are firmly grounded in the needs of current and future customers.

Qualifications:

• Bachelor 's Degree or higher.


• Minimum ‎5+ years of relevant work experience.


• In-depth knowledge of various social media platforms, best practices, and website analytics.

At Lucid, we don't just welcome diversity - we celebrate it! Lucid Motors is
proud to be an equal opportunity workplace. We are committed to equal
employment opportunity regardless of race, color, national or ethnic origin,
age, religion, disability, sexual orientation, gender, gender identity and
expression, marital status, and any other characteristic protected under
applicable State or Federal laws and regulations.

Notice regarding COVID-‎19 protocols
At Lucid, we prioritize the health and wellbeing of our employees, families,
and friends above all else. In response to the novel Coronavirus all new Lucid
employees, whose job will be based in the United States may or may not be
required to provide original documentation confirming status as having
received the prescribed inoculation (doses). Vaccination requirements are
dependent upon location and position, please refer to the job description for
more details.
Individuals in positions requiring vaccinations may seek a medical and/or
religious exemption from this requirement and may be granted such an
accommodation after submitting a formal request to and the subsequent review
and approval thereof by our dedicated Covid-‎19 Response team.
To all recruitment agencies : Lucid Motors does not accept
agency resumes. Please do not forward resumes to our careers alias or other
Lucid Motors employees. Lucid Motors is not responsible for any fees related
to unsolicited resumes.