We are looking for a CRM Specialist to manage and support technical activities
across all stages of the airline's multi-channel CRM and Marketing Automation
stages encouraging customer acquisition, up-selling, cross-selling, and
retention. Assisting the Digital and CRM Team with the technical know-how of
campaigns and implementations.
Responsibilities and Duties:
* Contribute to CRM strategy using relevant RFM and segmentation data
* Manage the MarTech stack of the company to ensure technical systems are being optimised
* Help CRM and digital teams with technical campaign set-up and implementation on CRM, Marketing Automation platforms, Website, and Apps
* Automate Campaigns, set deployment strategies, and develop QA process.
* Maximize the efficiency of the CRM and Digital Marketing data to improve campaign performance and results.
* Track Campaign performance and set optimization strategies for maximum conversions from all the campaigns.
* Conduct A/B Testing with our Emails, Landing Pages to improve engagements, user experience, and maximize conversions and ROI.
* Understand relevant Digital Marketing and CRM Marketing KPIs and continuously analyse data, create reports and convey it to the management. Refine tactics on the basis of data.
* Grow customer database through acquisition campaigns across different channels.
* Oversee technical implementation of Customer Loyalty programs across all the channels.
Requirements and Qualifications:
* Degree in Computer Science/ IT, Business, or Marketing discipline or similar
* Minimum 3 years' specialist technical experience
* Strong HTML, CSS, and JavaScript knowledge. Experience with SQL, and AMPscript is a plus.
* Understanding of APIs, Databases, Data Lakes, and systems connection.
* Understanding of IT terms and concepts.
* Experience working on CDP, CRM/ Marketing Automation platforms
* CRM, research & analytical skills and strict attention to details.
* Initiative, creative thinking, and decisive.
* Excellent English communication skills. Arabic is a plus.
* Strong co-ordination skills
* Adaptable to changes
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