Auto req ID: 279929BR
Role:
This role is accountable for developing the strategies and execution plans for
the local and global accounts under both on premise and organized trade sub-
channels; meanwhile lead the execution on our newly introduced initiatives and
categories via leading on the trade marketing design with a close partnership
with the commercial team; designing launch plans across all trade channels.
The role also reflects a clear responsibility on channel profitability,
delivering on D &A optimization and CTS initiatives along with revenue
management design for high end customers/chains.
This role will also over-look the implementation of the new operating model
for the sales function, delivering clear and solid market strategy/execution
excellence at the point of sale.
Accountabilities:
1. Lead the design of the strategy for MT for Egypt beverages.
2. Develop Commercial Calendar for marketing initiatives execution in market
(by channel execution KPIs).
3. Lead on the execution standards for the NCBs portfolio expansion.
4. Lead on Share and distribution strategy development; working very closely
with market leads and commercial team to ensure company meets both share and
distribution objectives.
5. In charge of execution the volume, distribution, and NOPBT plans for
business development units and also executes the activation plans based on
commercial calendar.
6. Lead on the business development units new operating model in term of
implementing both business and people new designs.
7. Establish and maintain Key customers' wiring and relationship management;
along with raising the organization capability and optimized design.
8. Build cross function relationship and collaboration matrix to ensure
synchronized work stream for both sales and marketing teams.
9. Lead on the Shopper insights agenda with the MU/region teams including the
portfolio initiatives and pack price strategy.
Measures:
1. Non-Traditional Trade volume, market share, revenue, CTS (S&D and D&A) and
NOPBT targets for nationwide. 2. Non-Traditional Trade KPIs objectives (SKU
distribution, trucks productivity, competitive market calendar, tactical D&A)
3. Infrastructure deployment and loyalty programs results and execution
timelines.
4. Distributors /exclusive customers P&Ls and total CTS.
Key Skills/Experience Required:
* Proven Business & People leadership skills, ability to manage complex design and large organization scope.
* Excellent business knowledge of sales and distribution, preferably in Beverages/FMCG industry.
* Excellent business knowledge of sales and distribution. Trade marketing & OP. exposure is a must.
* Outstanding Negotiation Skills & Conflict management.
* Outstanding communication and presentation skills.
* Solid strategic planning and financials background.
* Revenue management and TT experience, along with brand management skills and knowledge.
Relocation Eligible: Not Applicable
Job Type: Regular
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