Description:
The General purpose of the RM's job is to effectively drive rhe business in
the "Region":
I. Achieve the set sales objectives and targets through effectively leading,
controlling and managing the sales team in the "Region".
II. Ensure effective implementation and execution of the various marketing,
trade and consumer activities and plans taking place in the "Region" as per
the guidelines and in line with Channel / Category Plans.
III. Ensure effective control and management of the trade spending and
delegated promotional activities budgets within the "Region".
Performance Management:
1. Responsible to prepare the annual business plan for the "Region" in
coordination with the National Operations Director.
2. Responsible to achieve the annual Objectives, as well as the monthly sales
volume / value targets in the "Region".
3. Responsible to breakdown targets by Channel / Area by Brand/SKU in
alignment with given targets by the Operations Director, and verify that these
targets are broken down by salesman / customers.
4. Responsible to ensure implementation of channel distribution and
visibility objectives, including the adherence to the Must Stock List (MSL).
5. Accountable and responsible to track performance against plans by Channel.
6. Accountable to undertake systematic market visits to the points of sale
throughout the "Region" based on a monthly time plan.
7. Responsible to identify and seek new business opportunities e.g. new trade
channels and follows up on the solutions developed.
8. Responsible for the continuous assessment and monitoring of coverage needs
with regards to vans and responsible to recommend to DRD Manager changes /
improvements of the route to market.
9. Responsible to develop, manage, coordinate and ensure implementation of
the monthly category and channel plans; trade-related, tailor-made activities
and communicate the same to the Sales Teams.
10. Responsible to supervise / conduct spot checks on sampling and
sponsorship activities executed in the Region, as per defined routes.
11. Responsible to ensure effective and timely implementation of various
regional consumer programs and new launches as communicated by marketing
department.
Required Experience:
Minimum 5 years experience in a sales management position dealing with FMCG
products preferably in a multi-national organization or similar position.
Trade marketing experience is an advantage.
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