< span 72=""> ***Position Snapshot
Location: Jeddah
Category: Coffee
< span 72=""> Position Summary
Joining Nestle means you are joining the largest food and Beverage Company in
the world. At our very core, we are a human environment - passionate people
driven by the purpose of enhancing the quality of life and contributing to a
healthier future.
You will drive/manage category strategies across channels and customers to
achieve Real Internal Growth in the country.
< span 72=""> *A day in the life of...
* Responsible to ensure that category volume/value and growth are achieved by country within category allocated budgets
* Translate Market category & brand objectives into country/channel category objectives in coordination with the sales teams while understanding and analyzing the Integrated Commercial Plan Process: Situation Analysis, Creating Winning Channel Activations and Objectives, Strategy, Tactics and Activities (OSTA)
* Define and help maintain the core range distribution and merchandizing guidelines by channel. Analyze and recommend action plans, when needed, on numeric distribution, weighted distribution, core range, planograms
* Ensure efficient implementation & evaluation of POS Material at point of purchase based on picture of success and merchandising guidelines in alignment with the sales team (Quantities & Timelines) and the effective utilization of POS Material according to trade plans
* Lead and execute regional activities and country specific promotional process per category based on regional and local promo SOP (Defining objectives, briefing, coordinating the implementation and Pre/Post evaluation of all promotions)
* Responsible to conduct market visits in the country across all channels focusing on POP drivers, shelf life, and competitor activities. Based on shopper observation, recommend actionable in store solutions within the trade channels
* Ensure effective new product launches and/or line extensions on a country level through the implementation plan and organizing category roadshows/ presentations for the sales team
* Generate insights to the POP Drivers based on thorough understanding & analysis of the 8 C's of successful demand generation
* Provide Channel Category trends to support the development of Channel strategies (linked to above)
* Develop a local Commercial Plan (OSTA) for the country from a category & channel perspective
< span 72=""> What will make you successful
* Commercial Experiences in Sales or related field in an FMCG company for 3-5 years
* Demonstrate the ability to understand the business environment
* Demonstrate strong communication and analytical skills
* Must be a Saudi National
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