E-Commerce Product Development Executive

Job Purpose: This role is with marhaba services and based in Dubai, r
esponsible for online content management and marketing activities for new
online brands created by marhaba, while working in close conjunction with the
marhaba E-commerce Product Development team in order to ensure effective
management of the online brands. Job Outline - Source and collate assets (e.g.
images, marhaba related content) for various channels e.g. newsletters, web
and mobile, while ensuring compliance with Corporate Communications (CC)
guidelines according to timelines agreed internally. - Liaise with internal
departments including marhaba's Product Development (PD) team and Corporate
Communications, to ensure the product strategy and content calendar are
activated and that the agreed initiatives are implemented correctly and
according to the annual marketing calendar. - Supply day-to-day source content
for CC to feed into the content administrator via the Content Management
System. Ensure the alignment of online with offline activities, merchandising
and other collateral that has been approved by CC and PD. - Contribute to the
digital strategy planning and ensure all product and marketing messages,
events and activities are communicated to the Digital Communications Unit for
Search Engine Optimization, Pay Per Click and Display Campaign Management.
Work with the Digital Communications Team to review the Media model (i.e.
advertising and monetizing traffic), etc. as directed by the CC and PD teams.
- Track customer preferences, behaviour and feedback to constantly improve
content channels and to achieve targeted online metrics and provide relevant
recommendations to the E-Commerce Product Development Manager. - Manage the
online channels on a day to day basis by actively monitoring the traffic,
customer feedback, performance and all business defined KPIs. Generate
relevant reports to influence stakeholders by giving insight to the consumer
and website trends and providing recommendations for enhancements. - Research
developments and trends on competitor sites, social networks and identify
valuable features and content in order to enhance the online channel content
and customer experience.
Qualifications & Experience: Experience - More than ‎3 years of
Commercial/Sales - Preferably in Marketing/Advertising or a related subject. -
Experience having worked in an online B2C environment, preferably in the
travel domain. Qualifications - Degree or Honours (‎12+‎3 or equivalent)
Knowledge / Skills - Knowledge of social networking, preferably having
actively engaged in blogging - Knowledge of direct consumer communication and
the customer service experience required - Experience in online marketing,
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is
preferred - Knowledge of travel/community portals is preferable.