E-Commerce Executive

Summary

Salary:
Competitive
Team:
E-Commerce
Location:
United Arab Emirates - Dubai Office

Overview
We're growing - fast. The ambition for our local in market Dyson website
business is huge. Our goal is to consistently grow our eCommerce business
double digit year on year for next ‎5 years. Dyson.com is where all Dyson
initiatives come together and is the single most visible touch point to our
consumers. Dyson is about better ideas and better technologies, as the MEA
Content Executive you will play a supportive role in implementing the plans
which reflects our strategy for Dyson to succeed. This role offers a great
opportunity to further your career in a company driven by technology and
innovation.
Description of the Role
At Dyson our Owner is central to everything we do, and your role will make
sure that owners are getting fantastic experience, every day on our Dyson.com
web shops. We run our eCommerce business using the eCom equation- traffic x
conversion x average order value and this role will have accountability
working across all three of these areas
The MEA Content Executive will be responsible for the content of the Dyson.com
web shops in MEA. You will work closely with the eCom team and will deliver
projects, campaigns, optimisations, and bug fixes to drive the continuous
improvement of the onsite experience and support the growth of the Web shops
channels as part of the wider Direct business.
Working with a cross functional team both within MEA and with Group functions,
he/she will deliver NPD, campaigns, new functionality, and enhancements.
Relevant KPIs are conversion rate, average order value, SEO performance,
digital NPS and the general web shops performance (Vol, GM and TP).
Accountabilities
Dyson is a fast paced and agile company. The below is an example of your main
week to week accountabilities:
* Manage the content and products web shop through our Content Management Systems, delivering a consistently premium customer experience.
* Work with marketing and group teams to build pages on the website and merchandise them accordingly
* Set up and manage promotions in line with the relevant commercial calendar. Working cross-functionally to ensure promotions are well merchandised and drive a positive uplift in sales.
* Carrying out regular site health checks, covering areas such as 404s and onsite search performance.
* Working with Group teams to drive SEO performance and organic traffic and conversions.
* Partner with the RACE programme which identifies insights and quick wins to improve day to day trading.
* Support with development and implementation of AB Testing strategy.
* Working closely with Group teams to launch and integrate new functionality, NPD and campaigns which contribute to growing the Dyson.com business and manage content on website to address key owner tension points.
* Fulfil other duties as required
* Pick up new activities that fall broadly in the purpose of the role
* Fix things that you can see need fixing
* Identify problems and find solutions
* Keep Up to Speed on the Latest Digital trends
Skills & Competencies.
* Owner first Mind-set: You'll understand and think first and foremost what these plans and actions do for our owner experience
* Has previous experience working in digital and eCommerce content management in a fast-paced sales driven environment
* Prior knowledge of Magento, Adobe Analytics, Google Analytics and GMC would be advantageous but not essential
* Demonstrable experience working knowledge of HTML, CSS and web mark-up languages
* Strong communicator: Able to clearly communicate technical issues in a simple laymen's terminology
* Keen eye for detail particularly within a digital setting
* Strong technical capability, experience briefing development and creative teams
* An understanding of analytics to measure performance of activity and make recommendations to change
* Has a bias for action and to get things done with a positive attitude
* Project management skills - able to break down a goal into manageable tasks and work efficiently to deadline
* You'll be comfortable working in fast agile environment and dealing with ambiguity
* Collaborative: You're comfortable collaborating will colleagues and peers across countries, cultures and levels of seniority
* Fluent in English, Arabic is preferred but not essential

Dyson is an equal opportunity employer. We know that great minds don't think
alike, and it takes all kinds of minds to make our technology so unique. We
welcome applications from all backgrounds and employment decisions are made
without regard to race, colour, religion, national or ethnic origin, sex,
sexual orientation, gender identity or expression, age, disability, protected
veteran status or other any other dimension of diversity.