E-Commerce Product Development Executive

Job Purpose: With over ‎30 years of industry experience, Arabian Adventures is
one of Dubai's leading Destination Management Companies (DMC). We provide a
wide variety of in-destination ground services in Dubai, Abu Dhabi and Oman to
tour and cruise operators around the globe. When it comes to servicing the end
customers, Arabian Adventures offers personalised service and true Arabian
hospitality. Being the most experienced tours and safaris operator in the
region, guests can look forward to a hassle-free journey. Our portfolio boasts
an array of desert experiences from leisurely camel treks and romantic dinners
in the beautiful sand dunes, to thrilling dune buggy rides and action-packed
desert safaris, guaranteed to deliver everlasting memories. With excellent
local knowledge and speaking a variety of languages, our guides share
interesting insights and fun facts on every tour to make every adventure truly
unique and unforgettable. Arabian Adventures is constantly growing and
evolving. We are looking for great people to join our team to help us reach
new heights and continue to deliver the high-quality service we pride
ourselves in. JOB PURPOSE Responsible for online content management and
marketing activities for online brands created by dnata Travel; while working
in close conjunction with the dnata E-commerce Product Development team in
order to ensure effective management of the online brands. JOB
ACCOUNTABILITIES - Source and collate assets (e.g. images; travel related
content) for various channels e.g. newsletters; web and mobile; while ensuring
compliance with Corporate Communications (CC) guidelines according to
timelines agreed internally. - Liaise with internal departments including
dnata?s Product Development (PD) team and Corporate Communications; to ensure
the product strategy and content calendar are activated and that the agreed
initiatives are implemented correctly and according to the annual marketing
calendar. - Supply day-to-day source content for CC to feed into the content
administrator via the Content Management System. Ensure the alignment of
online with offline activities; merchandising and other collateral that has
been approved by CC and PD. - Contribute to the digital strategy planning and
ensure all product and marketing messages; events and activities are
communicated to the Digital Communications Unit for Search Engine
Optimization; Pay Per Click and Display Campaign Management. Work with the
Digital Communications Team to review the Media model (i.e. advertising and
monetizing traffic); etc. as directed by the CC and PD teams. - Track customer
preferences; behavior and feedback to constantly improve content channels and
to achieve targeted online metrics and provide relevant recommendations to the
E-Commerce Product Development Manager. - Manage the online channels on a day
to day basis by actively monitoring the traffic; customer feedback;
performance and all business defined KPIs. Generate relevant reports to
influence stakeholders by giving insight to the consumer and website trends
and providing recommendations for enhancements. - Research developments and
trends on competitor sites; social networks and identify valuable features and
content in order to enhance the online channel content and customer
experience.
Qualifications & Experience: MINIMUM
QUALIFICATIONS/EXPERIENCE/KNOWLEDGE/SKILLS: Experience: Commercial/Sales.Other
: ‎3+ Years Qualifications: Degree or Honours (‎12+‎3 or equivalent)
Knowledge/Skills: Preferably in Marketing/Advertising or a related subject.
Experience having worked in an online B2C environment, preferably in the
travel domain. Knowledge of social networking, preferably having actively
engaged in blogging. Knowledge of direct consumer communication and the
customer service experience required. Experience in online marketing, Search
Engine Marketing (SEM) and Search Engine Optimization (SEO) is preferred.
Knowledge of travel/community portals is preferable.
Salary & Benefits: Join us in Dubai and enjoy an attractive tax-free salary
and travel benefits that are exclusive to our industry, including discounts on
flights and hotels stays around the world. You can find out more information
about our employee benefits in the Working Here section of our website
www.emirates.com/careers. Further information on what's it like to live and
work in our cosmopolitan home city, can be found in the Dubai Lifestyle
section.