Are you passionate about trade marketing? Do you thrive on demonstrating the
value trade marketing brings to the business?
If so, there is a great opportunity to use your skills to help shape our
global marketing agenda and develop regional trade marketing campaigns to help
grow the love for LEGO with shoppers and consumers, our active market share
and consumer sales in the LEGO Middle East and Africa!
Core Responsibilities

• Create integrated plan of trade marketing execution of marketing campaign across customers in Middle East and Africa


• Lead the campaign implementation in trade


• Coordinate the work of Trade Marketing and Merchandising agency


• Work closely with LEGO Stores partners in the region on new stores openings and existing stores support


• Prepare ad hoc Consumer Sales analysis


• Prepare the After-Action Review of Marketing campaigns in the region


• Work closely with the regional REEMEA team, MEA marketing and MEA KAM team to ensure consistency of execution across touchpoints


• Work with retail partners towards driving best in class trade marketing execution

Play your part in our team succeeding
As a member of LEGO Middle East and Africa Team will be responsible for
leading the implementation of Trade Marketing Agenda in the Middle East and
Africa.
Do you have what it takes?

• Master's Degree


• Proven track record of ‎5-‎6 years experience in trade marketing, preferably in toys industry in MENA


• Ability to travel ‎20-‎30% of time across the region


• Able to set quantifiable and meaningful targets


• Focused on execution and following through


• Able to work in multi-cultural team


• Able to manage multiple agency partners from remote location


• Able to establish meaningful relationships with customers


• Open to learn and acquire new skills
  Join the global LEGO® team

What's in it for you? Here are some of what to expect:
* Family Care Leave - We offer enhanced paid leave options for those important times.
* Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
* Wellness - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based
* Bonus - We do our best work to succeed together. When goals are reached, you'll be rewarded through our global bonus scheme.
* Your workplace - Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination
inspire everything we do. We strive to create a diverse, dynamic and inclusive
culture of play at the LEGO Group, where everyone feels safe, valued and they
belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed
to equal employment opportunity and equal pay regardless of e.g. race, colour,
religion, sex, national origin, sexual orientation, disability or gender
identity.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing
across the globe. Candidates offered positions with high engagement with
children are required to take part in Child Safeguarding Background Screening,
as a condition of the offer.
Thank you for sharing our global commitment to Children's Rights.

Build your career brick by brick at the LEGO Group!

LI-PH

Location
* United Arab Emirates, Dubai,
Job ID
AE41
Category
* Marketing
Language
EN