Trade Marketing - Modern Trade Lead

؜ - ؜دبي ؜ -

تفاصيل الوظيفة

Job Location: [[Dubai]]


Company description


Ferrero is a family-owned company with a truly progressive and global outlook
and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®,
Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to
grow, so too does our global reach. Represented in more than ‎50 countries,
with products sold in more than ‎170, the Ferrero Group is loved by generations
around the world. The secret to our global success? ‎38,767 dedicated employees
who celebrate care and quality to craft a business, careers and brands we are
proud of. Join us, and you could be one of them.


Diversity Statement


Ferrero is committed to building a diverse and inclusive culture in which all
employees feel welcomed and appreciated and have the same opportunities. We
believe all of our people are equally talented in their own way. In nurturing
the curiosity and natural abilities of our employees, we provide them,
generation after generation, the means to succeed personally and
professionally, enabling them to craft their journey at Ferrero. The diversity
of our talents is what makes our work environment multicultural, innovative
and highly rewarding.


About the Role:


Trade Marketing modern trade lead has main objective to implement company
strategies according to market specific needs, leveraging also on Cat Man &
shopper insights to maximizing
shopper / consumer experience
and
client satisfaction through a superior instore presence .
(triple Win Model)


Main Responsibilities:



  • Be the focal point between Sales and MKTG to implement Channel strategy (Home-shelf Planogram, secondary placement touch points, space allocation etc.)

  • Using MY PS, STT, Nielsen tools to analyze the results, gaps and potentials at local level. (identification gaps and opportunity at Category/Brand/customer level, proposing a remediation plan)

  • Enhance the adoption of visibility programs, supported by ROI analysis of the initiatives

  • Enhance the role of the Trade Marketing as a focal point for:

  • Participating to commercial policy definition

  • Supporting commercial policy implementation

  • Collecting proof of performance following the customer agreement

  • Implement insights generated by Revenue management optimization in close collaboration with Commercial planner

  • Support the Sales team and/or Regional Cat Man in the creation of Sales Stories for shelf assortment/space, seasonal OOS, checkout, using predefined set of KPIS (e.g. Activities ROI, Trade Margin, Basket size exc..)

  • Establish TM as the main owner of the commercial calendar, and ensure the respect of main deadlines from different stakeholders (Update activity calendar, ensure fair treatment among brands/customers)

  • Support RTM definition of new launches


Who we are looking for:



  • ‎3-‎5 years of experience

  • Experience in TM, modern trade sales.

  • the willingness to learn and grow


How to be successful in the role and at Ferrero:


Consumers, quality and care are at the heart of everything we do. So, to be
successful at Ferrero, you'll need to be just as consumer and product centric
as we are - dedicated to crafting brilliant results for consumers around the
world.
Requisition ID
‎57903
Job function
Trade & Shopper Marketing
Country
United Arab Emirates
City
Dubai
Apply Now


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ملخص الوظيفة

  • المُعلن : Ferrero
  • تاريخ الإعلان : 13/03/2023
  • نوع العمل : -
  • مستوى الخبرة : -
  • المستوى التعليمي : -
  • مكان العمل : دبي
  • الراتب : -
  • الهاتف : -

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