Brand Activator

JOB PURPOSE
Build strong and sustainable equity behind the core brands under the
assigned responsibility and deliver consistently sales, market share and
financials targets.
KEY RESULTS / ACCOUNTABILITIES
* Define in alignment with global and regional teams the marketing strategies to drive category and brand growth and cascade them down to all Middle East markets.
* Initiate, build and nurture strong relationship with global teams to secure endorsement of local plans and growth ambitions.
* Design, develop and manage ATL and BTL marketing campaigns aimed at improving the brand funnel to generate consistent volume and value share gains
* Set-up the digital infrastructure of the brands under the assigned responsibility across the Middle East markets and manage the media budget behind it to achieve the digital campaigns targets.
* Design, develop and manage medico-marketing campaigns and develop compelling content to build competitive edge with HCPs and Pharmacists.
* Execute with excellence the action plans embedded into the strategies in all the markets either directly or through local activators.
* Work with the cross functional team (regulatory, sales, medical) to ensure a perfect executions of all the campaigns and marketing programs.
* Manage the whole A&P budget for the category: define the allocation by country and brand, define the investment and media mix, track the expenditure on monthly basis and ensure to achieve the expected ROI out of the invested budget.
* Develop a sizable and meaningful pipeline of innovation (NPLs, switches, re-packaging) in order to generate growth over and above the core-business performance.
* Ensure NPL are successfully launched across Middle East markets with the right level of support and with the right tools to generate a fast consumer adoption
* Prepare forecasting and P&L analysis of the assigned products in order to support business decisions and meet the financials targets set in budget
* Design market research and conduct advanced data analytics to track performance and take corrective actions when needed
* Deliver and promote Sanofi purpose and values
KEY WORKING RELATIONSHIPS
INTERNAL
Cross Functional Collaboration with:
* Global & Regional Marketing
* Sales teams within Countries
* Regulatory
* Medical
* Compliance
* Communication
* Finance
* Supply Chain
* Business Operations
EXTERNAL
Would be expected to be involved with :
* Advertising and Media Agencies
* Key opinion leaders
* Customers
REQUIREMENTS OF THE ROLE
Education Level
* Bachelor's degree in Business Administration or pharmaceutical Science
* Master Degree in Marketing management or MBA - a plus
Experience
* Minimum of ‎4 years' experience in marketing or commercial roles
Languages
* English - full professional proficiency
* Arabic speaking - a plus
Skills
* Can-do attitude
* Communication skills
* Negotiation skills
* Financial and business acumen
* Interpersonal skills
* Teamwork
* Independence and initiative
* Analytical skills
At Sanofi diversity and inclusion is foundational to how we operate and
embedded in our Core Values. We recognize to truly tap into the richness
diversity brings we must lead with inclusion and have a workplace where those
differences can thrive and be leveraged to empower the lives of our
colleagues, patients and customers. We respect and celebrate the diversity of
our people, their backgrounds and experiences and provide equal opportunity
for all.