Brand Communication Manager

We are the Nestle Nespresso SA Company and are proud to be one of the fastest
growing operating unit of Nestle. Our passionate, entrepreneurial-minded team
has transformed Nespresso into the reference in portioned coffee and one of
the world's most trusted brands. Our growth comes from our commitment to
research and development in order to pioneer and be the reference in the
portioned coffee sector to provide the very highest quality coffees that could
be enjoyed in the comfort of consumers' own homes and also savored at out-of-
home locations, such as restaurants, hotels, offices and luxury retail
businesses. We guarantee quality by taking a careful, thoughtful approach in
how we source our ingredients, produce and market our premium coffee products.
With corporate headquarters in Lausanne, Switzerland, Nespresso is present in
over ‎60 countries and counts over ‎12,000 employees worldwide. To learn more
visit www.nespresso.com .
You're energized by challenges, creative brand-building… and great coffee?
The Nespresso story began with a simple but revolutionary idea: enable anyone
to create the perfect cup of coffee - just like a skilled barista. From this
beginning more than ‎30 years ago, the Nespresso brand concept, the Nespresso
Trilogy: exceptional coffees, smart and stylish coffee machines and
personalized, exclusive services, has revolutionized the way people enjoy
their coffee and has evolved from pioneer to being the reference in portioned
premium coffee.
Nespresso worldwide since its launch has enjoyed growth year on year. Our
ambitions for coming years are sky high. Currently we are looking for Brand
Communication Manager with mission to:
Build Nespresso brand awareness and drive Nespresso's brand image by execution
and evaluation of the global media strategy & campaigns and develop, execute
and evaluate communications to local market needs.
Key responsibilities on the position:
• Localize and execute the global media strategy based on the local market
needs and develop ATL & BTL campaigns and materials for B2C commercial
channels
• Lead new campaigns development together with the Zone or promote additional
campaign in line with the local market needs
• Establish and leverage long-term relationships with key media networks and
counterparts
• Continuously use "test learn" approach in digital to find right and
effective instruments which will work on different level of brand funnel
Maintain knowledge of relevant media technology and tooling
• Drive marketing events for all channels
• Develop, execute, and evaluate (corporate) communications for all channels
(in line with local market needs)
• Use different targeting instruments (e.g. wide vs targeted, 1st, 2nd and 3d
party data) to ensure wide coverage of target audience
• Ding the right instruments to ensure messaging personalization in Social,
Display and OLV
• Be responsible and guard the (visual) brand identity and tone-of-voice, e.g.
by supporting the adaptation and creation of all communication with an expert
opinion on key messaging
• Manage Media Mix Modelling to ensure media investments efficiency
• Evaluate the media strategy, and media and creative agencies on performance
against KPI's
• Maintain media flowcharts and budgets
• Take active part in Media performance strategy (SEO, SEM, Programmatic)
development and implementation to ensure the consistency and unity in
communication and key messaging and qualitative conversion in purchase funnel
• Drive the organization's business results by making tactical and operational
decisions by building the department in a sustainable way
• Define and drive the right initiatives to achieve business results
• Drive improvements and efficiencies in the organization by collaborating
with other departments
• Attract and retain talent, develop the personal effectiveness of employees
by regular coaching and implementation of learning activities
• Build a strong team where team members collaborate effectively and
understand their shared goals and purpose
• Set individual performance goals that provide a clear line of sight to
organizational priorities and monitor progress towards achievement of goals
To succeed in the role the following experience and competencies will be
essential:
At least ‎8 years of experience as Communications or Media Manager, or as Brand
Manager with strong digital and/or media responsibilities
Worked for a premium brand with an FMCG mindset
Existing network in media
Experience in managing external agencies
Strong organizational or project management skills in a commercial environment
Accuracy and attention to details
Results-driven, high-energy, innovation minded
Very good command of English
We Offer:
Interesting and challenging work in an international company - a branch of
worldwide and well recognized FMCG concern
Possibility to work in a dynamic team of professionals and leaders
Possibility to work with challenging projects and responsible tasks
Atmosphere full of respect, professionalism
Possibility of development & career advancement
If you find the challenge exciting and match up, we have great culture and
will work rigid to make you feel welcome and valued from day one.
We are Nestle, the largest food and beverage company. We are ‎308,000 employees
strong driven by the purpose of enhancing the quality of life and contributing
to a healthier future. Our values are rooted in respect: respect for
ourselves, respect for others, respect for diversity and respect for our
future. With more than CHF ‎91.4 billion sales in ‎2018, we have an expansive
presence with ‎413 factories in more than ‎85 countries. We believe our people
are our most important asset, so we'll offer you a dynamic inclusive
international working environment with many opportunities across different
businesses, functions and geographies, working with diverse teams and
cultures. Want to learn more? Visit us at www.nestle.com.