KSA Brand Manager

Posting Date:
‎11-Jul-‎2022

Location:
Jeddah, SA

Entity / company:
Carlsberg Export & License (CE&L;)

KSA Brand Manager

KSA/Mena Brand Manager, Jeddah

Carlsberg Export & License has an ambitious growth strategy in KSA (Kingdom of
Saudi Arabia) and is looking for an experienced and dynamic personality with
strong marketing skills and business acumen. You will be an integral member of
the KSA and MENA team working across a range of projects from brand management
to trade marketing to furthering business development projects and you will be
supporting the profitability and volume growth of the Saudi business with our
existing portfolio Moussy & Holsten. You will be based in Jeddah and report to
our Marketing Manager.

You will be part of the business updates and reviews to further enable your
understanding of the local market and partner interaction with both our
production and distribution partners. Finally, you will also use your network
back in Copenhagen towards greater efficiency in getting projects to
completion.

What you’ll be doing

Overall Responsibilities

Brand Management

Lead creative agencies to develop communication plans and brand campaigns
Implementing the brand plan with monitoring KPIs – both input and output and
prepare business review discussions
Drive a value management agenda and optimizing of price and promotion strategy
for KSA
Identify consumers needs and work with R&D; to design the right product
proposition

Trade Marketing

Develop a clear channel strategy along with the Marketing Manager
complementing the brand plan
Prioritize all initiatives to determine the most impact vs the ease of
implementation

Daily Responsibilities

Project Management – engage different stakeholders across KSA, Denmark
Analyse brand performance on key brand metrics, sales, market share, and
monitoring market trends, competitor activities, etc.
Analytics driven decision-making
Maintain ties with CPH marketing and Group Commercial for tools that can be
executed

What we’re looking for

Personal Characteristics:
Result oriented – always striving for results and a thirst for great
Entrepreneurial and innovative – constantly exploring new opportunities for
growth
Strong communicator with good presentation skills
Strong ability to influence internal and external stakeholders to drive
projects forward
Ability to adapt to new situations and overcome cultural differences
Flexible, service minded, and a team player

Competencies:
Experience within brand/marketing management in an international FMCG company
Specific interest in and/or experience with brand development
Ability to think strategic as well as tactical, and drive from strategy to
execution
Sound commercial understanding
Strong project management skills
Ability to analyse complex data and draw actionable conclusions

Educational/Minimum Requirements:
Education: Graduate Degree within Sales, Marketing and/or Business
Management
Language: Fluency in English,
Experience: +‎3 years within FMCG business and relevant marketing
experience
Saudi National

What you can expect

We’re asking for a lot, but you’ll be well-rewarded with:
A competitive salary and benefits
Learning opportunities: support from mentors and formal training
programmes
The potential to develop your career internationally
A truly purpose-driven company with an ambitious CSR strategy
An informal and social work culture with passionate colleagues

Interested?

Apply through the link. Please notice that this is the only way we accept
applications. For questions about the position please contact General Manager
MEA Alexander Hauberg-Jensen at [email protected] .
Deadline for applying is ‎30 th of July ‎2022 . We read applications
continuously, and vacancies may be filled sooner than the deadline, so we
encourage you to apply as early as possible.

We look forward to receiving your application.

Carlsberg Group: Brewing for a better today and tomorrow

F or us success has always been in the diverse mix of our people, our beers
and our brands. At Carlsberg, we want to recruit and develop people with a
global mindset, cultural understanding, and international experience to ensure
that our organization stays agile, inclusive and prepared for future growth.
Only by acknowledging and harvesting from different perspectives and
experiences, will we gain competitive advantage and leverage the effect of
diversity for business growth. Carlsberg aims to create equal access to
opportunity regardless of social identity, and we encourage everyone to apply
regardless of gender, nationality, race, religion or any other characteristics
protected by law.