Brand Coordinator - R&B

P
OSITION OBJECTIVE - The position is responsible for overall brand development
and implementation for maximized sales and profit. -
* trategize for brand penetration and positioning within the region to create brand image in the market. K
ey Responsibilities: M
arketing: -
* o interface and execute all marketing / promotional activities between respective principals and brand managers / operations managers and VMs. -
* o take care of executions of all brand promotional activities under the supervision of Apparel's Marketing Team and respective brand managers. -
* he above activities will include ATL (above the line) activities and BTL (below the line) activities. -
* o liaise and execute seasonal changes (windows, in stores, POS, catalogues and associated marketing collateral) with vendors, principals, internal marketing and brand managers. -
* o work on media plans and artworks well in time and ensure the deadlines are being achieved for respective brands. -
* o work on pitch documents along-with the respective brand managers . -
* nsure complete library of advertisements (hardcopies of magazines, pictures of events, pictures of outdoor, etc) are maintained and archived. -
* isit all brand outlets on continuous intervals and ensure the visual standards are being implemented including store windows. -
* nterface and help the brand managers and the ecommerce team for online trade. -
* ontinuously look at attractive opportunities for marketing / promoting respective brands. -
* o maintain a ready reckoner of media spends for respective brands month wise, region wise, media wise. -
* o assist respective brand managers or internal marketing team on logistics side during events and promotion. -
* o share all information related to the business with respective line managers when required. -
* o work and plan annual marketing budgets along-with respective brand managers. -
* ork with the store and respective brand managers for photo shoots. -
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