Country Activity Specialist

Job ID: REF1759Y
Date posted: ‎01/‎01/‎2024
Company description

Come help us create a better everyday life for the many people. That 's the
IKEA vision. We do that by offering a wide range of home furnishings with good
design and function at prices so low that as many people will be able to
afford them

Job description

Purpose
To contribute to positioning the IKEA store as the "Leader in life at home"
in our market in order to maximize sales and long-term profitability. I do
this by securing the effective implementation of global solutions using my
knowledge of people's life at home and consumer buying behavior in my market
and using my Visual Merchandiser skills to adapt these to meet our national
needs. I am responsible for ensuring we communicate and visualize the
uniqueness of the IKEA Brand, inside and outside the IKEA store to strengthen
the IKEA brand and distance us from the competition by: communicating the IKEA
Concept, our Swedish roots and unique services enabling the IKEA mechanical
sales system, which is a prerequisite to fulfill the IKEA Business
idea/promise of the store and for customers to buy supporting sales steering
to commercial priorities.
Accountabilities
* Actively support the country Com &In manager in implementing the country business plan and the country Com&In plan to support the optimization of sales and our long-term growth.
* Support the stores to ensure the uniqueness of the IKEA Brand identity in range presentation and store communication in order to distance us from the competition. Taking ownership for how we are working with our Commercial Calendar and Store activities.
* Using store Activities themes to strength the connection between life at home, the needs of people living in our market and the solutions we show in all store media.
* Using knowledge of the IKEA Concept, strategic messages and the IKEA Swedish identity to plan, create and implement store solutions that support the commercial priorities and facilitate the mechanical sales system.
* Working with SO Com&In colleagues, Sales leaders, Logistics and other SO functions to agree and focus on our national priorities. Together developing solutions that present and communicate the IKEA product range in a way that reflects its width and depth and strengthens our low-price profile on all levels.
* To working closely with the Com&In country graphic communication leader, country marketing department colleagues and other SO colleagues to ensure the country commercial calendar messages are implemented in a clear, consistent and inspiring way, supporting commercial priorities and reflecting seasonality.
* Work with marketing supporting and planning external activities, events and exhibitions to secure one IKEA visual identity.
* Work with the store Visual Merchandiser/ Activity leaders to develop and implement store Activities solutions to meet and exceed visitor's expectations on the IKEA shopping and buying experience, strengthen the uniqueness of the IKEA product range, visual identity and tone of voice.
* Demonstrate a deep knowledge and understanding of people's needs and wants, their living situations and living conditions and consumer buying behaviour in my national market and I am inquisitive to find out more.
* To use Visual Merchandise skills and this knowledge to provide relevant store solutions to secure one IKEA identity.
* Analyse the IKEA Customer Satisfaction survey, IKEA Brand Capital and other visitor feedback and use these insights to work with the store Com&In teams to improve the experience of our visitors and convert them into satisfied customers.
* Working with the country visual merchandise leader, country graphic communication specialist and the country interior design leader to ensure consistency in how we work with range presentation and graphic communication throughout our stores.
* Supporting the stores to ensure the implementation of store Activities using the layout to create optimal visual impact, a good overview and support our commercial priorities.
* Working with my SO Com&In colleagues to ensure that all we communicate to the stores is consistent, understandable and cost-effective for them to implement.

Qualification
* Possess a design-based education.
Experience
* Significant experience of working with vitality, commercial activities.
* Proven success in managing, inspiring, leading and developing people and creative processes.
* Experienced in visually expressing a brand identity.
* Visual competence, including a keen eye for aesthetics.
* Proven customer-focused mindset
* Demonstrate clear communication and coaching skills, i.e. the ability to explain verbally concepts and visual interpretation.
* Ability to set and implement action plans over a number of years, set expectations, provide clear direction and follow up goals.
* Proven ability to prioritize and organize work and the work of others in order to make the most efficient use of time available and meet agreed goals and deadlines.
* Communicate confidently and clearly in English Experience of problem solving.
* Computer proficient with the knowledge and experience of using relevant software.