KSA National

Established in the 1930s as a trading business, Al-Futtaim Group today is one
of the most diversified and progressive, privately held regional businesses
headquartered in Dubai, United Arab Emirates. Structured into five operating
divisions; automotive, financial services, real estate, retail and healthcare;
employing more than ‎35,000 employees across more than ‎20 countries in the
Middle East, Asia and Africa, Al-Futtaim Group partners with over ‎200 of the
world's most admired and innovative brands. Al-Futtaim Group's
entrepreneurship and relentless customer focus enables the organization to
continue to grow and expand; responding to the changing needs of our customers
within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity;
Al-Futtaim Group continues to enrich the lives and aspirations of our
customers each and every day
Overview of the role:

The JH will be responsible to execute the marketing strategies and plans for
B&Q in KSA. He/ She will work closely with local marketing agencies and
internal AF stakeholders to manage the marketing activity within the
stipulated budget. The JH will also be responsible to lead the local PR and
CSR initiatives. He/ she will undertake regular sessions with consumers and
customers to get insights and preferences on the brand.

What you will do:-
Description of Accountability:
Strategy Implementation
* Work closely with the Marketing Manager to develop and later implement the marketing strategy for B&Q in KSA. Develop a clear implementation plan for the marketing strategy that includes, ATL and BTL activities, working with influencers and focus on social media and building the brand presence on this platform.

Budget & Marketing calendar:
* Develop the marketing calendar together with the marketing manager. This should incorporate local nuances and consider the cultural factors that impact trade. Also use innovative and new ways to reach the many. The JH will also have considerable inputs on setting the marketing budget for the local market and later ensure that all marketing activities are within the budget

Meet footfall targets:
* Agree on footfall targets with Management team per brand, per region, per store and ensure the targets are met on a weekly basis through a mix of online & offline marketing channels.

Liaison with partners:
* Effectively lead all liaisons with representatives of the various agencies across all businesses (media, social media, creative, PR, etc.) to ensure timely and efficient execution of campaigns as well as accurate reporting

Customer Database: & Loyalty
* Collaborate with the Central Retail CRM team to effectively use the brand customer database to craft, run and measure strategic campaigns

Corporate and Brand
* Promote Brand and Corporate Values throughout the Commercial team and the ways of working.
* Ensuring the relationship with Principals and partners is nurtured and established in order to build sustainable business partnerships.
* Compliance to Principal standard operating procedures, guidelines and relevant policies
* Regularly and proactively liaise with Principals on marketing related issues and maintain good relationship.

Required Skills to be successful:

• Excellent interpersonal skill and strong leadership skill.


• Must be attentive to details, resourceful, self-motivated with the ability to work under pressure and urgency in meeting tight deadlines


• Able to think creatively and innovatively to identify trends and challenges


• Excellent in MS Office such as Excel, Word and PowerPoint


• Excellent in written and verbal communication skills


• Must be able to speak and write fluently in English and Arabic
  Strong creative sense, with an eye for design and creative writing


• Eagerness to collaborate and ability to work with senior executives up to Board Levee

What equips you for the role:
* Bachelor Degree (Post Graduate with advertising background preferred)
* ‎4-‎5 years ' experience specializing in ‎360 marketing channels with an understanding of emerging marketing channels. Preferably someone with experience in retail particularly - Home Improvement
* Proven ability to achieve goals.
* Good Personality
* Good communication skills (verbal and written)
* Able to work at pace with an impatience to get things done
* Resilient and driven, with the desire to succeed
* Passionate about their work with a can-do attitude
* Strong eye for product and for trading
* Strong/excellent attention to detail
About Al-Futtaim Retail
Al-Futtaim Retail has established itself as one of the leaders in Retail
across the Middle East, Africa & Asia over the past ‎30 years. We have
developed partnerships with some of the biggest and most respected Brands in
the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex
Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of
the largest Global partners of Marks and Spencer's in both regions with over
‎75 stores offering both fashion & food options.

Most recently we have been responsible for bringing brands to the Middle East
for the first time with the exciting launches of Watsons and B&Q and we aim to
continue to be agile and adaptive to our markets with new launches and further
development. For this to be possible we aim to recruit the best talent from
all backgrounds who will continue to challenge and develop our diverse
workforce which includes over ‎100 nationalities across ‎12 countries. Join us
today and make a difference…