Performance Marketing Executive

Want to be part of Reckitt's fantastic e-Commerce team and make an impact on
next generation trade?
Roles and responsibilities:
* Be an active member of E-commerce team, demonstrating 'growth hacking' and 'resourceful' mindset
* Take an analytical and evidence-led approach to Performance Marketing; own in platform and out-platform spend; maintain forward forecast by Brand / Brand Segment at SKU level
* Know how to apply eCommerce Traffic model to work back from the sales target to identify traffic targets & optimization opportunities and lead it to find optimal spend
* Ensure top class Win in Search expertise, staying ahead on key word bidding strategy both inside and where applicable, outside platform
* Have deep understanding of SKU prioritization based on Traffic & Conversion rate trends
* Engage Platform Marketing Solutions, engaging stakeholders at multiple levels and formalizing Way of Working for increased collaboration and performance optimization
* Work with platforms for improved Traffic & Sales attribution - maximizing spend with clear attribution model and minimizing spend where unclear
* Maintain an agile media plan by Brand to ensure things that are working can be fuelled more for scale and those that are not are adjusted quickly
* Engage with internal stakeholders such as Brand, Digital and CRM team to leverage on top funnel marketing for driving bottom funnel conversion
* Work closely with Business Development teams to spend in sync with Platform activations; maintain a balance between 'Always On campaigns' and 'Event campaigns'
* Operationalize scorecards that ensure visibility and transparency to various performance KPIs
* Work with External partners & Publishers to constantly improve attribution model for Page View and Sales optimization
* Ensure Performance Marketing budget is being spent with right ROAS mix; Amplifying what is working and Addressing what is not working.
Skills and competencies:
* Must be a proactive self-starter with can-do attitude; demonstrate entrepreneurial spirit;
* Must have experience and exposure to Digital Media, Paid Search, Re-targeting, Publishers and Affiliates
* Hands on experience of Programmatic and Digital buying is preferred
* Strong analytical and data mining aptitude; ability to use data to develop and support decisions
* Command over Data & Insights tools, particularly Excel
* Experience of working with dominant eCommerce player in the market is an added advantage
* Strong inter-personal skills, able to independently engage internal and external stakeholders
* Strong project management abilities; capable of prioritizing and handling multiple tasks simultaneously under tight time constraints and within budget parameters.
* Degree qualified or equivalent in Engineering or business-related discipline preferred
You 'll love it because…
…you'll get to make an impact like never before. You'll be responsible for
your own projects - we can't wait to listen to your ideas. The products you
help us get out there will make people's lives better. Our iconic brands will
provide an incredible platform for you. And our dynamic, ownership-driven
culture will help bring the very best out of you, every day.

Equality