Performance Marketing Manager

POSITION
Performance Marketing Manager

PROFILE
At Sephora we inspire our customers, empower our teams, and help them become
the best versions of themselves. We create an environment where people are
valued, and differences are celebrated. Every day, our teams across the world
bring to life our purpose: to expand the way the world sees beauty by
empowering the ExtraOrdinary in each of us.
We are united by a common goal - to reimagine the future of beauty.
The opportunity:

TITLE:

PERFORMANCE MARKETING MANAGER

REPORTING TO:

COMMUNICATIONS DIRECTOR

LOCATION:

DUBAI - UAE

Position Purpose
Expand Sephora 's ecommerce business in the region with the right marketing
mix and investments. Responsible for all performance marketing channels
including SEO, SEM, Affiliates and Retargeting amongst others. Drive qualified
traffic to Sephora websites and maximise customer adoption of Sephora's mobile
application.
Plan, budget, manage the execution and evaluation of the performance marketing
strategy. Report on performance and decisions to the wider business.

This role reports into the Communications Director.

OUR Manifesto
At Sephora, we stand together, and we stand for something more. For
empowerment, for exploration, for the opportunity to impact people's lives
through the unlimited power of beauty. We embrace uniqueness, unleash
creativity, and pursue progress every day. Sparked by energy and excitement,
our passion is contagious. We are united by a common goal - to reimagine the
future of beauty.

Reimagine your future, with Sephora.

Our Value Proposition:
We have a powerful culture that fuses aspirations, uniqueness, authenticity
and valued by each and every Sephora member:
These are the values:

Key Accountabilities
Paid Media
* Work with internal and external digital marketing teams to devise the strategy and approach to driving optimal traffic to Sephora websites
* Work closely with other marketing and eCommerce areas like Trading, Web Analytics, CRM and Social teams, to gain insight that drives further optimization of the online marketing spend
* Consult on landing page optimization and testing recommendations for search campaigns to support improvement.
* Work in partnership with colleagues in global markets to ensure that best practices are utilized locally
* Manage partner agencies to deliver all assets for our search marketing programs, e.g. keywords, copy, etc.
* Develop relationships and manage regular calls with our search marketing agency
* Continually innovate best practices and source, test, and evaluate potential new sources of high-quality traffic
Mobile App
* Work with internal and external partners to build and execute a strong marketing plan to help drive awareness and customer adoption of the new Sephora mobile application
* Partner closely with teams across the organization, specifically CRM and store teams to educate customers and the business on the new platform
* Manage, upload and support creation of in-app content
* Measure the effectiveness of app advertising initiatives to drive awareness and adoption
* Establish and optimize a variety of app advertising partnerships to drive greater adoption
* Champion fundamental user experience elements of the app to ensure that the right voice and high-quality content are maintained
Content & SEO
* Act as the brand guardian across the website ensuring the brand is represented consistently across all ecommerce platforms
* Proactively assist with the development of all seasonal campaign imagery and other seasonal photoshoots/videos
* Work with the Ecommerce team to provide recommendations for new content to be used for SEO and paid media channels, briefing this into the relevant teams
* Identify gaps in content and work with local teams and external agencies to create the relevant landing pages
* Work with the local marketing and content teams to deliver a coherent content strategy across our ecommerce platforms
* Work closely with the content team across all markets to create local, relevant content plans based on keyword research and relevant topics
* Ensure that digital marketing strategies and plans are well coordinated across teams and department to ensure clear messaging to users, and avoid campaign overlap
Skills, Experience and Personality
COMPETNCIES & CHARACTER
* Leadership skills and people management - will be leading and working with various functions, agencies, brand teams and HQ teams in Paris
* Agile, flexible and digitally savvy
* Strong business acumen
* Strong excel/word/PowerPoint knowledge
WORK EXPERIENCE
* +‎5 years in a managerial role within ecommerce scope. Similar field of work and industry - beauty/fashion/online retail commerce is preferred.

LANGUAGES:
* English + Arabic and French (preferred)
While at Sephora, you'll enjoy...
* The people. You will be surrounded by some of the most talented leaders and teams - people you can be proud to work with.
* The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
* The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all ‎40,000 passionate team members across ‎35 markets and ‎3,000 stores, are united by a common goal - to reimagine the future of beauty.
You can unleash your creativity, because we've got disruptive spirit. You can
learn and evolve, because we empower you to be your best. You can be yourself,
because you are what sets us apart. This, is the future of beauty. Reimagine
your future, at Sephora.
Sephora is proud to be an equal opportunity workplace for all. We do not
discriminate in recruitment, hiring, training, advancement, or other
employment practices. We celebrate diversity and are committed to creating and
fostering an inclusive environment for all employees.