Performance E- Marketing

Planning, implementing, and supervise social media, SEO, PPC, link-building, content marketing, and e-mail marketing strategies and campaigns.

Leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies
Mastering lead generation and sales conversion
Set digital marketing strategies using all necessary tools (e. g. website, emails, social media, and blogs)
Analyze web traffic metrics and suggest solutions to boost web presence
Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency
Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
Collaborate with copywriter and design team to propose and develop engaging online content including videos, graphics, and blogs.

Prepare accurate reports on digital marketing campaign’s overall performance.

Work with the web development team to optimize copy for search engine optimization.

Perform ongoing keyword discovery, expansion, and optimization.

Identifies the right influencers to partner with based on campaign goals.

Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing

Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds

Monitor costs and return on investment (ROI)

Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers

Instrument conversion points and optimizes user funnels

Work with the creative team to brainstorm new and innovative content strategies and ensure the delivery of the ideas.

Support the sales team to develop powerful digital strategies for pitching.

Develop lead generation strategies to effectively incubate, qualify, and convert leads.

Know how to make a sales funnel and automation of it

Job Requirements

Proven work experience as a Digital marketing strategist or Performance marketing manager

Ex experience in affiliate marketing is a plus

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Strong analytical skills and data-driven thinking

Experience writing articles on marketing

Mastering lead generation and sales conversion

Hands-on experience with online marketing tools and practices

Strong analytical and project management skills

Proven ability to translate performance data into actionable insights using quantitative analysis

Analytical and data-driven mindset. Able to synthesize information and turn insights into actions

Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products

Excellent communication and negotiation skills

Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment

Pay great attention to detail and focus on the quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns.

Has a wide and proven knowledge of the Affiliate Marketing

Understanding of SEO and web traffic metrics

Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment

Excellent communicator with the ability to sell and convince. You will manage all relationships with Advertisers and ensure we get the most efficient cost possible.
[redacted email address]