Role Purpose:
Managing MKTG relationships with Corporate and SME regional teams by managing
plans and coordinating execution at a client level driving acquisition and
retention through communication and engagement activations. The role requires
deep understanding and reporting of trends at a client, regional and industry
level.
Key Accountabilities:
1-Corporate/KA Trade Marketing:
* Retention: Coordinate execution of Regional Client Retention Marketing Plans.
* New Business: Support in the development and delivery of Acquisition Sales toolkit driving BUPA Arabia Value proposition while customizing to client needs.
* Communication: Develop Customized and Generic communication plans focused on Brand, Services, Education, and Regulatory Updates.
* Relationship Management: Leading POC for all Sales requirements, as well as reporting and coordination at a department level.
2- SME Trade Marketing:
* Retention: Coordinate executions of Regional Client Retention Marketing Plans.
* Recovery : Support SME Recovery team with any needed marketing assets and activations.
* Communication : Develop Customized and Generic communication plans focused on Brand, Services, Education, and Regulatory Updates.
* Relationship Management : Leading POC for all Sales requirements, as well as reporting and coordination at a department level.
3- Intelligence & Analysis:
* Analysis : Focused on Retention, Utilization, Satisfaction and Lapser's.
* Reporting : at a Department Level.
4- Budget & Investment:
* Lead AOP budget planning for function.
* Responsible for functional ROI.
* Monthly Functional Budget Reporting.
* Long-term Investment efficiency planning.
Bachelor's degree in Marketing, Business and related majors
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