POSITION
Main Responsibilities:
Work closely with the E-business Manager on all aspects of the Digital and
E-Commerce business, including brand.com, e-retailers and media planning
Assist with execution of digital marketing campaigns, including web, SEO/SEM,
email, social media and display advertising with focus on conversion and lead
generation
Coordinate with media agency partners and HQ to facilitate updates of the
brand.com, e-retailer brand hubs, implementation of media campaigns; paid
search, paid social, display
Exercise email marketing initiatives, creatives, testing, optimization, and
website triggers
Analyze online customer knowledge and update action plan accordingly to reach
defined goals (drive traffic to site, store, online sales, feedback gathering
etc.)
Monitor Brand 's online presence by ensuring relevant positioning and content
management by conducting brand.com and e-retail audits daily, making the
necessary changed where required
Actively driving the online animation plan; making sure exposures,
visibilities and sampling is implemented in a timely manner, liaising with our
respective e-retail partners throughout
Maintaining our brand standards look and feel across all categories & pages;
uploading the product catalogue, ensuring the online merchandising, assortment
and banner updates are in line with the brand guidelines
Supporting new product launches, securing the correct content and sufficient
stock from brand, validating all landing pages are prepared
Analyze website performance, traffic, conversion and other KPIs, including
analyzing best sellers by week, month, country, and categories
Partnering closely with the e-retailers to grow our presence on their
platforms
Proofreading of Arabic content and copy
Supporting on CRM and clientelling
PROFILE
Bachelor's Degree or equivalent
English and Arabic Speaker, written and verbal
Proficient in Excel and PowerPoint
* Strong written and verbal communication skills
* Excellent organizational and planning skills
* Google Analytics experience preferred
* Photoshop experience preferred
* Understanding and self-developing
* Detail oriented and analytical
* Energetic and dynamic
* Proactive approach
Company: Guerlain Country / Region : United Arab Emirates City : Dubai Business group: Perfumes & Cosmetics Contract type: Internship Function: Marketing Experience required: Beginner Reference No.: GUER03315 Date of publication: 2023.01.30 POSITION **Main Responsibilities:** Work closely with the …
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