Job Purpose: Job Purpose: To manage the overall site traffic acquisition,
development & sales performance of the dnatatravel.com. Accountable for the
traffic acquisition, site conversion and achievement of revenue targets across
all lines of business, for all international points of sale. Ownership of all
traffic channel performance including digital paid media, delivering a
sustainable, profitable traffic mix. Accountabilities: Plan - Identify new
local market traffic acquisition channels. Build business cases to support new
traffic channel integration. - Responsible for the websites product mix,
pricing strategy and identification of new product/inventory opportunities to
meet local market requirements. Responsible for the end to end delivery for
all new product/inventory on site. - Define Long-term tech product roadmap
strategy and engage to align with key developments to fit the needs of the
overall business needs, managing any partner relationships, product delivery
and ROI vs business case. Deploy - Responsible for end to end implementation
of all new traffic acquisition channels applicable to international and local
sites, including technical integration, setting up reporting mechanism and
daily account management of each channel. - Drive each brand online revenue
targets through efficient traffic acquisition channels. Responsible for
analysing the daily performance of all traffic sources and define
opportunities to grow traffic within all sites efficiently and cost
effectively. Traffic acquisition channels include SEM-Search Engine Marketing,
SEO- Search Engine Optimisation, Metasearch Engine, ECRMElectronic customer
relationship management, Retargeting, and Media Sales & Display. Analyse
traffic performance daily and define opportunities to grow traffic within all
international sites efficiently. Lead - Drive the commercial and site
performance of dnatatravel.com, achieving the agreed site traffic, sales and
revenue targets across all product lines including air and non-air sales. -
Manage internal and external stakeholders to ensure online revenue targets are
maximised, namely yield management (Revenue Optimization), Suppliers,
Corporate Communications, Metasearch account managers and General Manager?s
from each country, and stakeholders for respective businesses. - Influence the
wider stakeholders across the business to deliver strategies to increase
conversion and traffic to the websites. - Responsible for all customer touch
point performance of all websites under the current remit i.e. mobile, tablet,
desktop, sales centre & social. Identify areas of improvement within the
customer journey by each touchpoint. - Manage the site budget & P&L for all
websites and, provide regular updates to respective business stakeholders,
with recommendations on options to maximise return on investment, market
growth and cost management. Execute - Deliver agreed site conversion targets,
including onsite optimisation testing to drive improved conversion
performance. - Execution of all onsite product merchandising, and ensuring
product, price and customer experience reflects local market demand, booking
trends and seasonality. Ensure all international sites are accurate, up to
date and in line with the dnata travel brand and local market regulations,
customs and culture.
Qualifications & Experience: Qualification: - Degree or Honours (12+3 or
equivalent) in a relevant field (Business Admin, Technology, Marketing
Experience: - Commercial/Sales.Other - 8+ years of experience in the Travel /
Airline Industry in a marketing/sales and E-commerce capacity. -
Commercial/Sales/Reservations/Ticketing - Site optimisation tools (Clicktale,
Optimizley, Optimost, Sessioncam) - Trading of an e-commerce site - Experience
in Salesforce products (Marketing Cloud/Commerce Cloud) is beneficial
Knowledge: - Strong negotiating and influence skills to manage relationships
with internal and external partners and strong communication skills to
interact with senior level business managers. - Specific knowledge of the
sales environment of the travel industry, including an understanding of
traffic acquisition, onsite conversion optimisation, and general web
management. - Management of multiple search traffic acquisition channels
(Meta, SEM, SEO, Affiliate, Retargeting, Display) - Hand on knowledge of Tech
product roadmap management
Salary & Benefits: Join us in a management role and enjoy an attractive tax-
free salary. On top of our generous travel benefits, including discounted
flights and hotel stays around the world, this managerial role also has an
excellent leave and healthcare package. That's on top of transport benefits,
life insurance and more.
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