In charge of driving the online business and growth of the division
* In charge of the online sales target of the division
* Negotiate and align business plans with online clients
* Optimize Gross to net and manage customer PnL
* Effectively plan and monitor business performance
* Manage the daily midterm and long-term interface between the client and L'Oreal
KNOWLEDGE & EXPERIENCE
* Oversee the brand's online sales and development of an excellent user experience and customer journey
* Take data driven decisions to drive performance, traffic & conversion to maximize sales (through retailer data, sell out, media reports)
* Build joint business plans with key partners and manage day to day relationship
* Develop & tailor activation plan in alignment with OBMS & ensure execution. Assess performance & learnings/ takeaways.
* Manage promo budget and track performance & ROI
* Ensure operational excellence through planning, forecasting, in collab with supply chain team
* Collaborate with cross functional teams on various tasks: Finance, operations, content, media & activations
* Set business objective to media counterparts, monitor results and recommend amendments to maximize impact
* Shares experience and best practices with Tribe members (CDO, and other E-Retail Brand Managers)
* Define Ecommerce Dashboard with clear KPIs qualitative (Sell in, Sell Out,market data & digital shelf
* Brand vision and understanding associated with good product sensitivity
* Strong digital mindset
* Experience in E-Commerce & Commercial
* Strong customer and consumer journey understanding
* Synthesis capacity, in order to share information
* Experience in collaborative work; ability to form strong relationships with various stakeholders
* Develops online content to communicate brand story while driving brand awareness, engagement and advocacy:
* Have in-depth knowledge of markets, competition, and audiences in order to curate and create relevant and engaging content that helps drive engagement.
* Lead brainstorming, ideations, and conversations around social communication direction for both big ideas for key launches and day-to-day content strategy.
* Manages day to day operation of local social accounts.
* Plan, develops and execute monthly social media content calendar.
* Optimize performance of performance media.
* Effectively track and report consumer data, insights, and learnings
SKILLS & ABILITIES
* Highly analytical & familiar with online experiences
* Equally comfortable co-developing a strategy & also implementing it with brand teams day-to-day.
* Familiarity with Web Analytics tools.
* A confident and articulate communicator capable of inspiring strong collaboration within an organization
* Strong interest in understanding and driving user behavior
* Demonstrative skills in handling many assignments simultaneously in a fast-paced environment while maintaining attention to detail
* Analytical, process-oriented, and comfortable with data analysis tools
* Business results oriented
* Proactive, positive and innovative mind set
STAKEHOLDERS
Internal : E-Commerce Manager, E-Commerce & Digital Director, Online
Brand Manager, Digital Manager, Digital Specialist, GM, Ecom team, Corporate
team
External : Customers, digital partners, agencies
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