To lead the team of Merchandiser Supervisors and Merchandisers to ensure
resources are utilized efficiently and effectively to deliver on in-store
visibility objectives and maintain smooth in-store operations, while talent is
being developed to better serve the brands and the customer.
Manage Resources Effectively & Efficiently
Set a journey plan for Merchandiser supervisors that delivers on the coverage
target assigned and based on business need. Ensure Merchandiser supervisors
are following the journey plan with discipline.
Ensure Merchandising resources are utilized efficiently, identify
opportunities to utilize resources better, and opportunities to improve
coverage, as long as the return on investment is justified.
Deploy/Manage any potential additional Event Resources (provided on
exceptional basis) in an efficient and effective manner.
Plan Merchandiser supervisors leaves in a way to avoid overlapping, and have a
replacement plan if needed.
Build Merchandiser Supervisor Capability
Ensure merchandiser supervisors classroom training is conducted on basic brand
knowledge as well as other skills required for the job like communication,
negotiation, managing a team etc …
Ensure Merchandiser supervisors have the right on boarding program including
clear job description, KPIs, responsibilities & accountabilities.
Provide on-the-job training for merchandiser supervisors in the field by
shadowing them and providing feedback.
Spend a minimum of 2 hours daily on Merchandiser supervisors on-the-job
training based on aligned journey plan.
Merchandiser Supervisor Career & Development
Evaluate Merchandiser Supervisor performance on frequent basis by providing
action plan and feedback through the Manager Feedback Tool (at least 1
feedback/day to be given).
All Merchandiser Supervisor should have a performance review conducted at
least once a year.
Store Service Level Agreements
Ensure Service Agreements are signed with each store, stating the service
commitments from our side to customer and vice versa. This includes
merchandising support, delivery support, replenishment schedule etc …
Track execution of service agreements by store and highlight any discrepancy
to channel head.
Enable Merchandiser Supervisors to deliver Quality In-Store Execution
Deploy to supervisors the yearly corporate agreement by customer and the
monthly initiative agreements by store.
Through the supervisors, ensure all agreement elements are executed across all
stores both on-shelf, off-shelf and across all multi locations.
Maintain compliance tracking of all agreement elements and report to SDO team
on frequent basis all discrepancies in execution vs agreement.
Deliver Competitor Reports
Share Competitor activity report on monthly basis with the sales and business
development team.
Activities to capture include new launches, off-shelf displays and promotions,
new POSM, pricing, leaflet inserts, planogram changes etc.
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