Head of Marketing and Communications

Aufgaben

Your Purpose:

Defining, executing and monitoring of the MBGD marketing and communications
strategy in line with the overall MBC MarCom strategy as well as business
needs and business targets of MBGD Spokes.
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Governance of MBGD Marketing budget (allocation, monitoring, etc)
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Collaboration and activation of OS Experience Center services
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Steering of the GD Marketing Excellence Center in cooperation with local
agency (Team X)
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Coordination of MBGD ´s marketing activities (Sales, CS, Vans & COM)
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Brand- and performance campaign activation (only GCC GD´s) in paid, owned &
earned media channels
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Motivating and developing the MBC marketing & communications team, coaching,
providing guidance, evaluating the team performance in order to establish a
high performance culture within the assigned team.
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Your Responsibilities:

Marketing and Communications Management

Topic and budget alignment with HQ and MBGD Business Units (Spokes) to define
priorities for the upcoming business year
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Translation of global marketing and communication priorities into regional
marketing plan, including all relevant communication channels and disciplines
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Cross-departmental collaboration with Sales, Product & Pricing, CS & CJ team
to leverage synergies and ensure effective and efficient investment of
resources
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Brand and performance activation (GCC GD´s) in all relevant media channels
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Participation in OS Marketing board meetings (member)
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Event- and Sponsorship management
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Bi-lateral focus on brand building initiatives and tactical measures to
generate leads and support sales.
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General Distributor steering

Marketing and COM strategy communication
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Budget and topic planning briefing of General Distributors for upcoming
business year
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Review of GD marketing plans, calendars and budget allocation
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Regular information exchange calls
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GD Marketing Excellence Center (Team X)

Definition of GDMEC scope incl. Budget planning and self-funding strategy.
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Management of agency performance against targets and contractual obligations.
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Constant review of GDMEC work streams and FTE utilization
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Process optimization between MBGD, agency & GD´s
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Optimization and enhancement of GD Marketing portal
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Marketing Budget

Allocation of annual and strict adherence to MBGD Marketing budget
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Constant budget review and alignment with FC
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Ideation and execution of Marketing cost efficiency measures
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Press COM (PR)

Development and execution of annual COM strategy
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Constant alignment with HQ COM team
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Management of International press events
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GD consultation on COM strategy
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OS Experience Center

Constant alignment (Content & Media) with OSEC
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Activation of OSEC services (Content & Media)
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Qualifikationen

Your Profile:

Educational Background

University degree with focus on business or marketing.

Technical Knowledge

- Experience

Strong management experience in MB Marketing and COM (PR), preferable Retail,
GD or MPC.

International working experience and leading of a multi-cultural team.

- Special knowledge

Strong expertise in MB brand & performance Marketing and COM (PR),
International working experience within multi-national organizations. Profound
knowledge of GD Marketing, Data analytics & digital tools

Soft skills/individual competence

Organizational skills, agility, fast self-learning, team player,
persuasiveness, dedication, passion, respect, integrity, discipline &
communication.

Language:

Fluent in spoken and written: English; Arabic not a must but helpful; German a
plus