Marketing Communications Manager

Job Purpose: The successful candidate will develop, manage, and implement a
fully integrated marketing communication plan for Emirates SkyCargo, the
global airfreight division of Emirates, in partnership with the Corporate
Communications, Marketing & Brand (CCMB) team of Specialists and Agencies.
Support the cargo business in achieving its objectives by delivering
differentiated, targeted, innovative, creative, and cost-effective integrated
marketing communications strategies and solutions aligned with business and
customer needs. Support and implement the direction and incremental wealth
creation of the Emirates SkyCargo brand. Job Accountabilities Be the single
point of contact between the business unit and the Specialist delivery units
in the CCMB team. Build strong collaborative relationships with SkyCargo and
CCMB stakeholders and develop trusted advisor status. Understand the operating
environment, business performance across regions and product verticals, and
emerging industry trends. Appropriately advise and influence how to adjust
marketing communications strategies and tactics in response. Develop a brand
programme for Emirates SkyCargo together with the CCMB Specialists that grows
brand equity and firmly positions the business as a leader in the logistics
sector. Identify opportunities how SkyCargo can contribute to the equity of
the Emirates brand. Prepare single-minded marketing communications briefs in
response to business needs for CCMB Specialists, considering the relevant
audiences, messaging priority and customer journey for the various product
verticals. Lead the development of marketing communications plans for Emirates
SkyCargo in collaboration with the CCMB Specialists and ensure that the plans
are on-brief, aligned with the overarching strategy, timeline and cost-
effective. Ensure that all projects are managed and shared among relevant
stakeholders to department processes and standards set by CCMB to ensure
delivery of assignments are within scope, on time, high quality, cost-
effective and delivering a return on investment. Understand and utilise the
CCMB capabilities, such as digital experience, data segmentation, marketing
automation, performance programmes, marketing analytics, etc., to drive more
informed conversations and define more targeted and effective campaigns for
Emirates SkyCargo. Agree and manage the budgets for all marketing
communications activities and ensure that spend is tracked and reported to
maximise ROI and transparency. In collaboration with CCMB Specialists and
other sources of knowledge, lead advocacy and education about marcom best
practice among business stakeholders to create understanding and buy-in of
modern marketing solutions.
Qualifications & Experience: - Graduate in Marketing or Communications. - Post
graduate qualification in marketing (preferred). Experience - ‎8 years
experience in an international advertising agency as an account manager or as
a Marketing Communications Manager with an international organisation.
Business-to-business experience in is required, preference in the logistics
industry.
Salary & Benefits: Join us in a management role and enjoy an attractive tax-
free salary. On top of our generous travel benefits, including discounted
flights and hotel stays around the world, this managerial role also has an
excellent leave and healthcare package. That's on top of transport benefits,
life insurance and more.