Assistant Brand Manager – Hair Care

Company Profile:
Every day, around the world, people reach for Unilever products. Our brands
are trusted everywhere and, by listening to the people who buy them, we've
grown into one of the world's most successful consumer goods companies. In
fact, ‎150 million times a day, someone somewhere chooses a Unilever product.
Look in your fridge, or on the bathroom shelf, and you're bound to see one of
our well-known brands. We create, market and distribute the products that
people choose to feed their families and keep themselves and their homes clean
and fresh.
Our Corporate Strategy aims to double the size of our business while reducing
our impact on the environment by ‎2020. As a result, in the months and years to
come, we envisage many opportunities for our staff to progress and gain vital
experience. It's never been such an exciting time to join the Unilever team.

Department: Marketing
Job Position: Assistant Brand Manager - Hair Care
Location: Jeddah, KSA
About the position:
This is a high profile and demanding role, working on a priority brand in Hair
care category in GCC region. The main purpose of the role is to drive the
overall growth of the brand, land breakthrough innovations, drive consumer and
shopper understanding, lead a strong and diverse cross-functional team and
conduct various analysis to identify hot spots and areas of growth.
Main responsibilities:
‎1. Planning
* Assist in preparing Annual and long-term plans for the brand and projects, based on agreed strategy to indicate tonnage forecast, advertising and promotion plan, market research plan and marketing appropriation.
‎2. Lead other functions to achieve the final short- and long-term objectives
of the brand.
A- Marketing Research
* Monitor consumer research and draw conclusions on brand performance. Recommend corrective actions based on research findings.
B- Product / Packaging Development
* Roll out promotional packaging changes in local market.
C- Advertising
* Prepare brand advertising strategies and programme, based on agreed strategy.
* Develop and execute P4 communication plans.
* Work with BTL and ATL agencies to launch full ‎360 plan.
D- Promotion / Merchandising
* Prepare promotion plans with category operations team.
* Develop shelf planograms and on shelf and off-shelf merchandising plans with customer marketing.
E- Control
* Activity timing: Ensure that all activities are completed on time and In Full.
* Budgets: Ensure that all brands / projects expenditure is kept within agreed budget.
F- Monitoring
* Brand elements: Monitor all brand elements-advertising, product, packaging, promotion price, cost etc-recommending modifications and improvements where necessary.
* Monitor day to day operations on the brand from all function sides to have plans in place on time. Monitor competition actions and ability to react fast. Brand Data: Review all brand / market data - sales audit, competition, distribution etc - to detect areas of weakness / strength and recommend correcting action.
Key relationships
The job will require the candidate to lead and work closely with cross
functional teams. Close interaction will take place with global marketing,
Factory, Supply Chain, R&D, Category Operations, Customer Marketing teams as
well as creative and sampling agencies. The candidate should be able to
successfully influence and lead concerned stakeholders for the achievement of
overall brand & category objectives.
Key competencies and skills:
* ‎2+ years of brand management and marketing experience.
* Fluency of Arabic & English Language.
* Understanding into insight.
* Strong interpersonal skills.
* Project management skills.
* Presentation Skills Consumer & Customer focus.
* Strategic Influencing.
* Organizational awareness.
* Communication skills.
* Analytical skills.
Unilever is an organisation committed to equity, inclusion and diversity to
drive our business results and create a better future, every day, for our
diverse employees, global consumers, partners, and communities. We believe a
diverse workforce allows us to match our growth ambitions and drive inclusion
across the business. At Unilever we are interested in every individual
bringing their 'Whole Self' to work and this includes you! Thus if you require
any support or access requirements, we encourage you to advise us at the time
of your application so that we can support you through your recruitment
journey.