Assistant Brand Manager Lux Arabia

About the position:
This is a high profile and demanding role, working on Skin Cleansing category
in fast growing and most competitive regions in the world.
The market has clear segments in terms of Beauty, Care and Hygiene. Skin
Cleansing brands by Unilever in this region are LUX, Dove & Lifebuoy. Each of
the brand has a distinctive role in driving Skin Cleansing Category Strategy.
This is a high-profile challenging role, working on some of the largest and
most prestigious brands for Arabia which includes ‎7 countries across the
region. The category is very competitive & dynamic with intense competition
across markets & needs to be managed with speed, rigor & sound business
understanding
Main Accountabilities:
Drive the relevant brands jobs to be done
* Leads the definition of brand jobs to be done in the local market
* Leads Brand Marketing Plan to bring to life the brand JTBDs through a coherent calendar of activities
* Understand Brands & competition 6Ps driving specific actions on them where required & own them with wider category team & creative agency
* Understand the brand business targets, make and deploy plans to achieve the set brand KPIs in line with the consumer understanding, market dynamics & resource constraints
* Use systems and tools such as Nielsen, Kantar, and Brand trackers to analyze the current business and assess brand performance and set action plans to grow business & win in market
* Understands each market dynamics across Arabia - planning & activating the brand according to those dynamics.
* Works with Below The Line (BTL) agencies to deliver exciting activation in the market to the consumers
* Responsible at a format level to manage process, profit margins and budgets
* Is responsible to manage large budgets in terms of spend and cost allocation (e.g. agency cost, sampling cost, activation costs)
* Manages the promotional investment budget and manages the promotional intensity with the category team.
Innovation and communication management
* Acts as local project lead for global innovation projects as well as local innovation initiatives
* Manages the connection and communication flow with global team to understand innovation pipeline and feedback about local market needs and brand performance
* Leads end to end a cross functional network to bring project to completion, on time and in full
* Leads local asset adaptation (and/or creation depending on project scope) across touchpoints
* Launch planning, implementation and evaluation of the innovation mix , monitoring in market performance and driving actions to improve
Key Requirements
* Passion for consumer & a good understanding of brand management with experience of leading innovation projects
* Strong operational skills coupled with good analytical skills and the ability to dive into business & brand performance leading discussions on issues & opportunities in the market place
* Passionate about digital, wanting to learn something new & values being close to the consumer understanding their motives, drivers, barriers and needs.
* Strong sense of accountability, ability to get things done through others
* Strong Bias for Action focused on driving with speed the right decisions that can grow the business
* Team player to lead both internal & external cross functional teams
* ‎2-‎3 years of marketing experience preferably in FMCG
Unilever is an organisation committed to equity, inclusion and diversity to
drive our business results and create a better future, every day, for our
diverse employees, global consumers, partners, and communities. We believe a
diverse workforce allows us to match our growth ambitions and drive inclusion
across the business. At Unilever we are interested in every individual
bringing their 'Whole Self' to work and this includes you! Thus if you require
any support or access requirements, we encourage you to advise us at the time
of your application so that we can support you through your recruitment
journey.