Specialist Brand Communication - Running & Training

Purpose & Overall Relevance for the Organization
Manage the execution of the Global and Emerging Markets Brand Strategy for BOS
across running and training categories. Implement and execute brand
activations (incl. Influencer Marketing) along the defined brand calendar.
Embody the brand ethos and understand the Running & Training audience.

Key Responsibilities:
* Drive the execution of the Running & Training Calendar and drive local market initiatives where relevant to drive sales.
* Manage assigned MWB (Marketing Working Budget) in alignment with the direct reporting
* Pre- and post ROI analysis of all assigned MWB spending - max the return on all MWB investments
* Manage Running & Training briefs including budget allocation, contracts, relationships, and activation executions.
* Negotiate and track quotations with agencies/vendors by setting clear objectives and expectations.
* Proactively works with PR to support ambassador and influencer activities where relevant.
* Drive MENA Brand KPIs and monitor Brand Health via tracking studies.
* Work closely with Public Relations, Sports Marketing, Brand Activation and Retail and Digital teams on each activation to ensure clarity among the team and delivery all KPIs required
* Conduct ongoing and thorough competitive market tracking analysis

KPI's:
* Share of Search
* Market Share
* Market Sales vs Plan
* Direct to Consumer traffic and conversion

Key Relationships
* Brand Activation hub and market
* EM Central BU
* MENA Concept-to-Consumer team
* External Agencies
* MENA Wholesale, Retail and Digital teams

Knowledge, Skills and Abilities:

• Experience in working on the full marketing mix (advertising, events, sponsorship, retail, Ecom) with a major brand or retailer (Fashion industry or FMCG candidates preferred)


• Marketing budget management


• Advanced user of MS Office suite of products


• Strong inter-personal/inter-departmental relationship skills

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or Marketing with a minimum of ‎2-‎4 years equivalent professional experience.


• Previous experience in a Matrix organization with Global and Local exposure.


• Fluent in English, Arabic and French.
  AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH.
  JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER
  THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND
  DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE -
  THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.
  CONFIDENCE allows athletes to make quick decisions on the field, to reach
  higher. For us at adidas confidence means acknowledging that we don't have all
  the answers. But we are willing to take risks, we try new things. And if we
  fail, then this is part of our learning - it helps us improve.
  COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and
  nutritionists. We, too, know that we are stronger together. Winning as one
  team takes open and candid dialogue, inclusiveness and trust in each other's
  abilities and talents.
  Being the best sports company in the world takes CREATIVITY. No great athlete
  succeeds by copying their predecessors' training plans and strategies. We have
  to be open to new ideas, explore, gain an edge and stand out. Only then can we
  succeed.
  ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES
  INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR
  DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL
  OPPORTUNITY EMPLOYER.

JOB TITLE:
Specialist Brand Communication - Running & Training
BRAND:
adidas
LOCATION:
Cairo
TEAM:
Marketing & Communications
STATE:
C
COUNTRY/REGION:
EG
CONTRACT TYPE:
Full time
NUMBER:
‎458328
DATE:
May ‎30, ‎2022