Data & Insights Specialist

We are the Nestle Nespresso SA Company and are proud to be one of the fastest
growing operating unit of Nestle. Our passionate, entrepreneurial-minded team
has transformed Nespresso into the reference in portioned coffee and one of
the world's most trusted brands. Our growth comes from our commitment to
research and development in order to pioneer and be the reference in the
portioned coffee sector to provide the very highest quality coffees that could
be enjoyed in the comfort of consumers' own homes and also savored at out-of-
home locations, such as restaurants, hotels, offices and luxury retail
businesses. We guarantee quality by taking a careful, thoughtful approach in
how we source our ingredients, produce and market our premium coffee products.
With corporate headquarters in Lausanne, Switzerland, Nespresso is present in
over ‎60 countries and counts over ‎12,000 employees worldwide. To learn more
visit www.nespresso.com.
Job Success Profile
Position Level: All Employees

Region / Market / Country:
Saudi Arabia
Position Dimensions / Scope:

Location:
Jeddah
Enter Dimensions / scope
information
e.g. Net Proceeds of Sales (NPS): Number of Units or Factories:
Budget :
Number of direct subordinates / indirect subordinates: Business or Product
categories

Company:
Nestl e Nespresso

Department:
Marketing

Position Title:
Data Analyst

Direct Report to:
Consumer Experience & Insights Manager

Indirect Report to:
Marketing Director

Main Purpose of Job

Provide insights to improve the consumer experience and business results by
collecting, combining and translating data on customers (behavior), consumers,
prospects, market and competition, both B2C and B2B

Key Outputs List the main results which the job must deliver in order
to achieve its purpose.
Measurements / Performance Indicators

Collect, combine and analyse insights
Define indicators to ensure the measurement of results*

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  Collect and combine external data (e.g. market trends, consumers and competitors) and internal data (e.g. channels, key campaigns and ongoing programs)

  
  


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  Update the database with all internal and external data and clean, maintain and enrich the database to optimize data quality

  
  


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  Perform (adhoc) analyses (deep dives) based on data on e.g. segmentation for B2C and B2B channels, regions and sales channels, both reactively and proactively

  
  


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  Develop forecasting & predictive models to generate long-term insights
  

  
  


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  In time delivery of reporting

  
  


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  Internal stakeholder feedback reports

  
  

Provide insights
Translate data from analyses requested by all departments into actionable recommendations for all business initiatives, e.g. the consumer journey strategy, campaign management*

• 
  

  Assist channels in their forecasting activities

  
  


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  Timely execution

  
  


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  Number of pre- and post-evaluations

  
  


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  Cost efficiency

  
  


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  Net customer loss rate

  
  

Standard reporting
Provide periodic reporting on key KPI's and expected developments to MT stakeholders, sales channels and HQ, e.g. data on active base, average consumption and channel preference*

• 
  

  Complement reports with bottom-up channel views

  
  


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  Monitor and report relevant trends within the database and communicate them within the organization on regular basis

  
  


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  Provide evaluation reports of consumer experience campaigns and marketing activities

  
  


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  Customer complaints

  
  


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  Penetration rate

  
  


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  Average basket size

  
  


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  Average consumption

  
  


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  Order frequency Data accuracy

  
  

Key Experiences
What experiences are key to success in this job?
Knowledge: Nestl e Corporate / Functional / Market / Business /
Organizational
What specific organizational information should the incumbent have to be
effective in their role?

Education:
University degree in Mathematics/Statistics/Econometrics/Quantitative Marketing*

Professional experience:
Minimum of ‎3-‎5 years experience in data mining/ CRM/ Direct Marketing*

• 
  

  Proven competency in project management

  
  


• 
  

  Knowledge of SPSS/SAS or similar statistics package, and of Cognos / SQL or other data query tool

  
  


• 
  

  Analytical experience using software tools in a business oriented environment

  
  

Preferably also:
Experience with geoanalytical software (Regiograph, Mapinfo, etc)*

• 
  

  Experience in retention activities and churn risk modeling

  
  


• 
  

  Experience with campaign management tools

  
  

Core knowledge of the ‎10 Principles and expert knowledge in our areas of
responsibility.
… *

Nestl e Leadership Framework
These are the leadership behaviours required as defined by the
position level of the role
Functional Competencies
These are the core functional competencies and the appropriate skill
level
that is required to be effective in the role

Understand The Business Environment
Understands team goals and company business drivers*

• 
  

  Sees how personal contribution impacts the business

  
  


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  Takes action based on understanding of customer and consumer needs

  
  


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  Actively questions to learn about the business in order to make appropriate decisions

  
  


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  Understands the impact of our operations on the community

  
  


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  Participates in activities within the community
  Competency
  Skill Level

  
  

Know Your Consumer Deeply
‎3. Can practice with help

Results Focus
Achieves results in compliance with the Nestl e Corporate Business Principles *

• 
  

  Shows a drive to achieve ambitious performance objectives and quality standards

  
  


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  Plans and prioritises work effectively

  
  


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  Takes every opportunity to do more than expected

  
  


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  Doesn 't hesitate to act

  
  


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  Pursues goals with energy and drives through to completion

  
  


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  Takes ownership and accountability for delivering expected results (what and how)
  Guide with Brand Essence and Properties
  ‎2. Basic knowledge but no skill

  
  

Delight with Product and Packaging Experience
‎3. Can practice with help

Practice What You Preach
Takes responsibility for own actions and consequences*

• 
  

  Shows consistency in words and actions

  
  


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  Lives the Nestl e values and principles

  
  


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  Acts with the organisation 's reputation and best interest in mind

  
  


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  Interacts with integrity and honesty

  
  


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  Admits mistakes
  Create Engaging Brand Experiences
  ‎4. Can do alone

  
  

Innovate Bigger Bolder Better
‎3. Can practice with help

Proactive Cooperation
* Gains the trust and support of others

• 
  

  Is prepared to make compromises to achieve the group objectives

  
  


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  Actively contributes ideas, energy and the desire to succeed as a team

  
  


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  Influences without authority

  
  


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  Is interested in and listens attentively to the ideas of others

  
  


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  Works through disagreements without damaging relationships
  Win with Shoppers
  ‎4. Can do alone

  
  

Plan and Execute Flawlessly
‎4. Can do alone

Know Yourself
Actively seeks feedback from others*

• 
  

  Creates and executes personal development plans

  
  


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  Takes every opportunity to learn and grow

  
  


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  Learns from successes and mistakes

  
  


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  Is resourceful in pursuing learning objectives

  
  


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  Has high personal self-awareness - strengths, weaknesses, opportunities and limits
  Other Personal Qualities
  Other personal attributes not reflected in the NLF that will enable
  success

  
  

Results driven, always looking for opportunities to improve
* Analytical

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  Detail oriented, rigorous and disciplined

  
  


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  Pragmatic and results oriented

  
  


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  Is used to work against tight deadlines

  
  


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  Curious and ability to generate creative ideas

  
  


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  Excellent interpersonal & communication skills

  
  


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  Ability to work in a multi-cultural environment

  
  


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  Full command of the Dutch and English language (written and spoken)

  
  

Initiative
* Anticipates future problems and works to minimise or prevent them

• 
  

  Tackles new problems, breaks new ground and develops contingency plans

  
  


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  Initiates and contributes to innovation and continuous improvement

  
  


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  Is open minded towards new and different ways of doing things

  
  


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  Constructively challenges the "why" and asks "why not"

  
  


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  Acts decisively and proactively

  
  

Nestle is the largest food and beverage company. We are ‎308,000 employees
strong driven by the purpose of enhancing the quality of life and contributing
to a healthier future. Our values are rooted in respect: repect for ourselves,
respect for others, respect for diversity and respect for our future. With
more than CHF ‎91.4 billion sales in ‎2018, we have an expansive presence with
‎413 factories in more than ‎85 countries. We believe our people are our most
important asset, so we'll offer you a dynamic inclusive international working
environment with many opportunities across different businesses, functions and
geopraphies, working with diverse teams and cultures. Want to learn more?
Visit us at www.nestle.com.