Area VM

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POSITION DESCRIPTION DOCUMENT

BASIC INFORMATION

Position Title

Area V M

Job Family

Retail Support

Function / Department

Retail (Visual Merchandising)

POSITION DETAILS

To be filled up as per the requirement of the business / unit / function /
concept / territory

Grade

Reporting To

Corporate/Concept/Territory

Territory

Concept Name

(If Applicable)

LOCATION DETAILS

Please mention the correct office location of the position selected above and
fill in the other geographic details

Base Location (City)

Country

POSITION OBJECTIVE

The job holder will be responsible for effective implementation of the brand
visual strategy within retail stores in the territory. The job holder will be
responsible for developing new ideas and processes to continuously evolve the
brand visual implementations, keeping Landmark ahead of the competition both
visually and commercially.

DO — Key Responsibilities

‎1.

Territory Visual Merchandising Planning

Ensure consistency across all Visual merchandising plans within the territory

Support the Concept VM head with annual time line/ critical path planning for
New season set up and brand update activity

Collate and document feedback from stores for new ideas for product
presentation and visual implementation

Work closely with the marketing team in delivering a consistent brand image
within the territory

Obtain approvals from Concept for any design/art work done
locally/independently for Panels, Backlits, Leaflets, Signs etc

Manage and plan for the Non-Trading Items for the respective territory in
consultation with Concept VM Head

Ensure that Non –Trading Items are ordered within the allocated budget and not
misused

Prepare and send a monthly detailed report on Non Trading Items orderings to
the Concept VM, if orders are placed locally/independently

Conduct planning to ensure stores are frequently visited and monitored to
maintain visual merchandising standards

Conduct surveys/ monitor competitors and understand the latest trends in
visual display

‎2.

Instore Visual Merchandising Execution

Ensure accurate execution of visual merchandising standards and guidelines

Co-ordinate and guide stores on VM implementation based on store formats -
large , small and medium

Develop a communication network across stores to ensure any adhoc brand
merchandising updates requested by head office are communicated to stores

Manage and guide in-store merchandisers to meet all visual/retailing
merchandising goals

Ensure concept window and décor rollout is as per concept VM guidelines

Ensure all store elements and housekeeping is done in line with the VM
guidelines

Ensure all stores are aware of brand, windows and mannequin updates

Ensure all stores collate evidence of implementation

Plan store visits in line with the needs of the business ensuring new stores,
company projects and trials and new season set ups are all given sufficient
time

Document store visit feedback and a clear improvement plan for all stores

Develop and train the In store visual merchandising team on merchandising
standards, interior design, space planning and store layout and other visual
merchandising techniques.

Train instore visual merchandising team to maintain a uniform look & feel and
standardization across stores

‎3.

People Management (In case applicable)

Manage and support team recruitment

Monitor staff development and facilitate complaint resolution

Set KRA's for direct reports and conduct performance appraisal

Oversee staff deployment and drive motivation levels of the direct reportees

DISPLAY

QUALIFICATION

Basic Qualification / Education / Vocational Training

Graduate degree in any field

Advanced

Qualification / Certification / Specialist Training

NVQ certification in retail display or similar certification

EXPERIENCE

Minimum Experience

‎5-‎6 years of experience

Specific / Relevant Experience

‎4 years of experience in visual merchandising role in retail organization

COMPETECIES

Functional Skills and Capabilities

Good Knowledge of Visual Merchandising processes

Good Knowledge of consumer behavior/market trends/market forecasting
techniques

Good Knowledge of Interior design and architecture

Resource Management

Execution abilities

Proficiency in English and local language

DELIVER

Perspective

Key Result Area (KRA)

Measure

Financial

Adherence to allocated Visual merchandising budget

% deviation from the allocated budget

Customer

Creative and Innovative visual merchandising concept development

Internal / External Customer Feedback score

Current Processes (Internal)

Adherence to visual merchandising standards

Achieve targeted complaince % wrt. visual merchandising standards

Execution of Visual Merchandising event calendar

Meeting the set timelines

"Build" for Future" (Capability)

Enhance the retail capability, technical and behavioural skills

Number of training programs attended by self or team/

% improvement in performance pre and post training session

JOB INTERACTIONS

KEY INTERNAL INTERACTION WITH

NATURE OF INTERACTION

Marketing Department

For coordinating the merchandising with marketing initiatives

Graphic Designer

For implementing the various merchandising initiatives by getting them
designed

Retail Team

For smooth implementation of merchandising initiatives in the stores

Finance Department

For getting financial approval for merchandising operations and initiatives

Category Management

For understanding the Concept merchandise and seasonal themes

KEY EXTERNAL INTERACTION WITH

NATURE OF INTERACTION

Printing/Signboard Contractors

For coordination to print designs on posters, brochures etc

Suppliers

For approvals/negotiations to procure shop fitments and fixtures for territory

Validated by

Revised by

Validated on

Revised on

Qualifications