Responsibilities
* Responsible for supporting Senior Brand Manager in the delivery of brand growth targets through implementation of brand strategy and plans
* Leads full category priorities, implementation, and operations
* Responsible for implementing marketing activities to strengthen brand KPI 's and metrics
* Responsible for packaging and end-to-end artwork management with agencies, suppliers, and internal stakeholders
* SAP initiation/ product development / regulatory compliance/ industrialization (marketing specific actions)/ organizing for management approvals and launching New Product Development with excellence
* Perform competitive analysis and research to inform brand strategy and plans
* Development and implementation of promotion and campaign mechanics
* Conducts post-campaign and post-launch analysis to identify learnings, gaps, and opportunities
* Leads teams through brand operational processes to deliver strong results
* Financial process custodian (PO creations & management lead)
* Manages procurement and payment activities for the category
* Considers the impact of local regulations and nutrition guidelines on the brand
* Manages contracts development and finalization with legal team and internal stakeholders according to PepsiCo policy
* Responsible for monitoring performance on consumer and shopper preferences, and generating actions to maintain or improve brand preference and KPI's
* Manages end-to-end development and execution of brand projects including campaigns, promotions, and innovations in a timely manner according to brand brief and company objective
Qualifications
* 1-2 years ' experience in marketing or related field
* Good relationship-building skills, teamwork, and collaboration
* Project management skills and experience
* Strong initiative-taking, flexibility, and ability to work under pressure
* Fluent in English
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