Long Description Job Summary
Lead Ecommerce Function with full accountability on online sales/profit -
Managing all core functions of Web Merchandising, Content & Digital Marketing
over multiple channels covering Website, App and Mobile Web aligned with the
needs of the customer to ensure simple, intuitive and rich customer
experience.
Job Responsibilities
* Lead all three core Ecommerce functions: Digital Marketing, Web Merchandising and Content
* Drive monthly and yearly revenue budget and targets setting in coordination with individual category heads and finance
* Formulate and drive monthly trading & promotional planning with Buyers and Category Managers which in turn drive marketing, visibility and merchandising plans
* Plan and execute end to end marketing and visibility plan covering SEM (adwords / affiliate), app, website, mobile web, social media, e-mail newsletters, SMS, press releases, app notifications and other marketing channels
* Drive daily tactical asset plans with merchandising and marketing teams
* Ensure effective web merchandising and 'searchandising'
* Ensure smooth catalogue listing on website with media rich content for a rich user experience
* Continually enrich UI & UX by identifying and driving new feature additions and improvements on website as well as app
* Ensure continual SEO optimization
Candidate Requirements
* Min 7 - 8 years’ experience
* Managing e-commerce function(s) and relevant commercial & technical background with knowledge on e-commerce platform such as Magento / similar
* Leadership skills and management experience
* Ability to identify and drive continual process improvements
* Ability to track competition moves, promotions, product highlights and make strategic as well as tactical moves
* Up to date industry knowledge
Education Bachelor’s Degree
**MISSION:** * Build, manage and develop long-term Ecommerce relationships in order to achieve the targeted sales revenue by increasing our online presence. * Manage e-commerce operations and marketing campaigns * Lead and negotiate annual agreements with Ecommerce partners * Develop pla…
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