Description: This role is embedded in a new internal organization of Pfizer
Egypt. She / He will be working as a part of dynamic, complex, and cross-
functional Team supporting all activities related to successful product launch
across multiple TA. Acting as a partner for functional teams, working closely
with Commercial Excellence, Supply Chain, Finance, Marketing and Sales
organizations to ensure timely new products launch delivering innovation to
patients in need.
The Launch Excellence manager will lead early stages of asset strategic
planning across all BU's and provide a single point of contact for pipeline
strategic planning and optimization for the Egypt business. The LXM will play
a critical role in ensuring local gaps and issues are identified early,
develop a thorough understanding of customer needs, and advocate and influence
global asset teams and local stakeholders to implement initiatives to maximize
launch potential. The LXM will provide guidance on key launch milestones -
including handover point to the relevant brand manager in advance of market
launch.
ROLE RESPONSIBILITIES:
* Facilitates and integrates cross-functional efforts leading to successful breakthrough launches. Builds market expertise in launch planning and execution.
* Form and lead the brand specific XFT (regulatory, access, medical, supply, pricing) until handover to the relevant brand manager.
* Managing and executing on Global and Regional Key Strategic Projects to support the business growth in the short and mid-term.
* New Product Planning: Act as one point of contact for future development opportunities, bridging these projects to the commercial team and ensuring the local coordination of tasks that are needed to liaise with the Global and Regional Teams.
* Partners with Country LT to prioritize launches across categories at the country/cluster level and coordinates resource allocation to support launch planning.
* Works in alignment with corresponding BU teams, to accelerate the time to launch and access readiness of new assets coming to market.
* Provides a forum for "Launch Excellence" best practice sharing across BUs, driving additional efficiencies and optimization of existing solutions.
* Collaborates with medical/O&E/market access/CA in the design of early engagement plans (KOLs, HCPs, PAGs, payers, patients), identification of local data generation needs and full understanding of the patient pathways to optimize and accelerate access.
* Leads new products launch readiness planning and coordinates the cross-functional Teams (regulatory, IP legal, supply, marketing, access, public affairs, medical, etc.) to ensure on-time execution and accelerate the priority assets into market.
* Ensures an adequate process for planning and handover, for the respective BU teams to take over once formal commercialization is approved.
Pfizer is an equal opportunity employer and complies with all applicable equal
employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
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