Brand Communications Manager MENA

Purpose & Overall Relevance for the Organization

Manage execution of the Global and EM Brand Strategy for the brand concepts.
Lead on consumer insight; focusing on street culture and identifying the
relevant communication and activation strategies for the consumer. Ensuring
consistent deployment throughout MENA, delivering on all relevant Brand KPIs
with a focus on growing NPS. Implement and execute all activations aligned
with direct manager and based on calendar priorities. Embody the brand ethos
and understand the audience with intimacy.

Key Responsibilities:
* Drive the execution of the MENA Brand Marketing activation calendar for Sports.
* Full management of the Marketing Working Budget for the campaigns assigned across MENA with support from the Senior Manager Brand Communications.
* Lead the creation and delivery of agency briefs to ensure responses are focused, insight led, aligned with global guidelines and on budget.
* Ensure world class campaign executions by focusing on brand priorities, such as trade zone, open source and speed.
* Negotiate and track quotations with vendors by setting clear objectives and expectations.
* Manages the delivery of all elements of campaign execution including PR, OOH and physical activations.
* Works with the Digital manager (and team) to deliver all digital media execution.
* Proactively works with Sports Marketing team on key campaigns where assets are relevant.
* Drive MENA Brand KPIs and monitor Brand Health via tracking studies.
* Other duties as assigned by the Director of Brand Communications.

KPI's:
* MENA Brand Health KPIS (Brand momentum, Share of Search, Spontaneous purchase intent).
* Growth of BOS Market Share within MENA.
* MENA Direct Category Contribution vs. Plan.
* MENA Campaign ROMI.
* EM Net Sales, Category growth, FPST and DTC/E-com traffic.
* MWB compliance.

Key Relationships:
* MENA Peers reporting into the Senior Brand Communication Manager.
* MENA Merchandising teams' cross category.
* MENA Wholesale, Retail and eCom Marketing teams.
* Advertising, Media, Digital and Events agencies.

Knowledge, Skills and Abilities:

• Significant knowledge of the full marketing mix (event, sponsorship, media and activation) with a major brand or retailer (fashion industry or FMCG candidates preferred)


• Good experience in managing cross-functional projects and strong administrational skills.


• Professional attitude and strong relationship management skills with teams outside Egypt.


• Marketing budget management.


• Advanced user of MS Office suite of products.

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or Marketing with a minimum of ‎4 - ‎6 years equivalent professional experience.


• Previous experience in a Matrix organization with Global and Local exposure.


• Fluent in English.
  AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH.
  JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER
  THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND
  DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
  THIS IS HOW WE WIN WHILE PLAYING FAIR.
  COURAGE: Speak up when you see an opportunity; step up when you see a need..
  OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-
  through.
  INNOVATION: Elevate to win. Be curious, test and learn new and better ways of
  doing things.
  TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  INTEGRITY: Play by the rules. Hold yourself and others accountable to our
  company's standards.
  RESPECT: Value all players. Display empathy, be inclusive and show dignity to
  all.
  ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES
  INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR
  DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL
  OPPORTUNITY EMPLOYER.

JOB TITLE:
Brand Communications Manager MENA
BRAND:
adidas
LOCATION:
Cairo
TEAM:
Marketing & Communications
STATE:
C
COUNTRY/REGION:
EG
CONTRACT TYPE:
Full time
NUMBER:
‎492797
DATE:
Dec ‎29, ‎2022