Brand Communications Manager (Football & Outdoor) MENA 1

Purpose & Overall Relevance for the Organization
The mission of the Brand Communications Manager Football & Outdoor, is to
position adidas as the best football brand and highlight our outdoor range in
the MENA region through maximizing innovative and inspirational brand exposure
to create the perfect brand image to build brand desire, increase
participation in football and drive traffic to retail (off- and online).

Key Responsibilities:
* Drive the overall brand comms strategy for Football & Outdoor with impact in the build up to the Womens World Cup and club / federation launches in MENA, through product campaigns and brand moments.
* Lead the development, preparation and execution for football campaigns working in close collaboration with hub, and Key City teams, in above-the-line and below-the-line media including media planning, buying activities and activation.
* Pro-actively work with and support the Sr Brand Comms to direct the media, activation, and creative agencies to maximize brand and product exposure for adidas while maximizing integration with other elements of the marketing mix.
* Remain up to date on the fast-developing Media Environment in general and New Media technologies and opportunities to grow the football category.
* Proactively work with Sports Marketing team in supporting all their brand partner activities with the aim to position the brand as set out in our objectives.
* Provides input into the annual and quarterly media/advertising plan in close coordination with the agencies.
* Assumes responsibility for the (legally) correct usage of the adidas trademarks and logos.
* Lead the creation and delivery of agency briefs for adidas football in MENA to ensure responses are insight led, aligned with global guidelines, inspirational and on budget.
* Steer the MWB allocation across the Market alongside the hub teams and within Global guidelines as part of the planning process.
* Establishing and creating strong relationships and managing day-to-day activities with relevant internal and external partners.
* Being the ultimate Brand Guardian for adidas football & Outdoor in the MENA region.

KPI's:
* Share of Search
* Market Share
* Market Sales vs Plan
* Direct to Consumer traffic and conversion

Key Relationships:
* Brand Activation hub and market
* Brand Management functions in Global as well as EM level
* EM Central BU Directors
* EM Concepts-to-Consumer team
* Key City and World Cup team
* External Agencies

Knowledge, Skills and Abilities:
* Strategic Thinking with Operational Discipline
* Executional excellence
* Excellent creative/design/ art direction sense
* Strong conceptual understanding of brand building
* Strong PR event experience and event management skills
* Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or agency (sporting goods or FMCG industry preferred)
* Strong expertise in digital and social media
* Advanced user of MS Office suite of products
* Marketing Budget Management
* Strong Interpersonal and influencing skills (eg. Relationship management, facilitation and consumer minded brand builder)

Requisite Education and Experience / Minimum Qualifications:
* University degree in Business or a minimum of ‎4 - ‎6 years equivalent professional experience in Marketing (agency or client side).
* Previous experience in a Matrix organization with Global and Local exposure.
* A strong passion for football.
* Fluent in English

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH.
JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER
THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND
DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-
through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of
doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our
company's standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to
all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES
INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR
DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL
OPPORTUNITY EMPLOYER.

JOB TITLE:
Brand Communications Manager (Football & Outdoor) MENA ‎1
BRAND:
adidas
LOCATION:
Cairo
TEAM:
Marketing & Communications
STATE:
C
COUNTRY/REGION:
EG
CONTRACT TYPE:
Full time
NUMBER:
‎493933
DATE:
Feb ‎6, ‎2023