MM BU Marketing

؜ - ؜القاهرة ؜ -

تفاصيل الوظيفة

Job Summary


The job holder is responsible for aligning the brand 's GLOBAL strategic
direction along with development of long terms and short-term marketing plans
and execution for all markets across the globe. Also responsible for market
share, brand equity, agency management, markets of soap bar products and
financial performance of brand.


Roles & Responsibilities



  • Understand, reflect & practice IFFCO's vision & values for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share and Margins in all markets; as consistent with the annual business plan.

  • For generating long term customer / consumer demand and salience for categories, group of products / brands and to this end develop a Marketing Strategy.

  • For generating Marketing campaigns and determining appropriate Media-mix viz: TV, Print, hoarding, radio, point of sales and internet etc.

  • For developing marketing budgets in terms of ATL/ BTL, its prudent deployment and ensure budgeted category/product group / brand margins.

  • For determining marketing / consumer research objectives with regard to existing and new products, initiating market research and integrating research findings to product plans.

  • To work with R&D for formulating new products agenda and recipe cost management.

  • To Launch New Products / New Packs / Packaging as planned

  • Full ownership of financial situation

  • Tracking on ‎6-‎7 markets of soap bar products

  • Long term and short term strategy for consumer and shopper


KPIs



  • Regional experience in MEA

  • Strong analytical skills

  • Willing to take initiative

  • Capability to think for long term benefit of the brand External Audit


Work experience requirement



  • ‎6 - ‎14 yrs. of relevant experience in assigned categories and products.

  • Experience in assigned geographies.

  • Strong analytical skills

  • Willing to take initiative

  • Capability to think for long term benefit of the brand

  • Strong communication and interpersonal skills


Qualification



  • Graduation from reputable universities and have an MBA in Business

  • ‎6 - ‎8 yrs. of relevant experience in assigned categories and products

  • Regional Experience in same sector is a must.


Competencies


Ownership & Result Orientation
Marketing Research and Strategy
Marketing Financial Management
Communications Development
Brand Strategy and Brand Equity Management
New Product Development
Self and Team Management
Planning & Decision Making
Strategic Thinking
Change Management
Business Unit: Oils & Fats(EGY) (E1)
Business Group:

ملخص الوظيفة

  • المُعلن : IFFCO
  • تاريخ الإعلان : 30/10/2022
  • نوع العمل : -
  • مستوى الخبرة : -
  • المستوى التعليمي : -
  • مكان العمل : القاهرة
  • الراتب : -
  • الهاتف : -

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