Create marketing plans by engaging sales in annual and quarterly planning to
determine programs, activities, and marketing assets to achieve business and
revenue objectives.
Execute face-to- face programs such as half-day seminars, breakfast meetings,
lunch and learns, and hands-on workshops.
Collaborate with product marketing and marketing communications to create
marketing assets such as data sheets, customer reference stories, sales
enablement tools, videos, ROI analysis, social media awareness and "air
cover", demand generation programs and external communications.
Serve as the point-of- contact on cross-functional teams for various marketing
campaigns.
Measure and report performance against established metrics.
Knowledge and experience in building and executing marketing plans and
programs utilizing email, webinars, digital/inbound marketing, social media
and face-to- face events.
Ability to be innovative with respect to program creation and problem
resolution, and process-oriented with respect to marketing operations and
execution workflows.
Knowledge of marketing processes and e-marketing systems; experience with lead
scoring and nurturing methodologies is a plus.
Experience interfacing with all levels in a sales organization including
account executives, technical consultants, regional managers, and senior
leadership.
Excellent interpersonal and persuasive skills to bring together stakeholders
from disparate functional groups to enable program creation, support, and
execution.
Excellent verbal and written communication skills.
Excellent organizational and time management skills.
Self-motivated, able to assume responsibility and work autonomously.
Years of Experience Required: 0 - 3
Job Function
Business, Marketing and Commercial Services
Please go ahead and apply by sending your CV on [email protected]
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