Details
Required Experience ‎3 - ‎5 Years
Department Marketing
Career LevelMid-Level
Position Location Cairo
Skills
Communication
Problem Solving
Excellent English
content writer
Requirements and responsibilities

Role and Responsibilities of the Marketing Generalist:

• Help and take the lead in creating the content of the company's website and
  social media accounts on Facebook, Instagram, and LinkedIn.


• Generate, edit, and publish content in line with our marketing strategy and brand positioning, both from an employer and corporate perspective.


• Brainstorm content and campaigns to promote FlairsTech's brand to clients, prospects, and employees.


• Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, digital and email campaigns, event planning, etc.)


• Experience with lead generation through multiple channels such as emails, social media, advertising, and SEM.


• Proven track record of driving key traffic to the website through advertising, newsletters, targeted campaigns, and emails.


• Work with content writers, graphics designers, business development reps, and other stakeholders in creating lead generation campaigns across multiple formats and channels for the North American and European markets.


• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies


• Liaise with external vendors to execute promotional events, materials, and campaigns


• Periodically work with different SEO tools to ensure that we optimize our website and landing pages for the right keywords.


• Collaborate with the team in brainstorming new and creative ways to reach and engage with our customers, prospects, and candidates.


• Lead the creative discussions on digital and email campaigns to determine the best approach for the specific marketing initiatives.


• Analyze and periodically report on the performance and efficiency of campaigns and marketing efforts.


• Experiment with different ways of generating traffic to our website as well as increasing our inbound and outbound leads.

Our competitive advantage is the superior quality of our * services and
solutions. Our satisfied customers fuel our phenomenal growth; in fact, *‎95%
of our customers return to us for more projects.

**

Skills and Qualifications Required

SKILLS & QUALIFICATION to SUCCEED as a FLAIRSTECH Marketing Generalist:**
* ‎3-‎5 years of marketing experience with a focus on digital, preferably in a tech company.
* Experience with copy-editing and SEO content writing techniques.
* Bachelor's degree in Marketing, Communications, Journalism, IT, or a related field
* Meticulous and a grammar guru.
* Experience with creating and tracking ad campaigns through multiple ad managers, tracking pixels/ code, and content writing/ editing is a must.
* Skilled in leading and participating in brainstorming sessions.
* Proven track record of generating leads.
* Excellent communication, interpersonal, and organizational skills
* Self-motivated with strong problem-solving skills
* Fast learner with an eye for details.
* Experience in B2B marketing is required.

Definitely a plus:
* Knowledge of the IT and tech space with expertise in IT consulting or professional services offerings.
* Knowledge of different SEO techniques.
* Experience working with mass email campaigns using email management platforms like Mailchimp.

Join us and Play Bigger here @FlairsTech!