Marketing Associate Egypt (Contractor)

‎3803 Viatris Egypt S.A.E
At VIATRIS, we see healthcare not as it is but as it should be. We act
courageously and are uniquely positioned to be a source of stability in a
world of evolving healthcare needs.

Viatris empowers people worldwide to live healthier at every stage of life.

We do so via:

Access - Providing high quality trusted medicines regardless of geography or
circumstance;
Leadership - Advancing sustainable operations and innovative solutions to
improve patient health; and
Partnership - Leveraging our collective expertise to connect people to
products and services.

SUMMARY OF ROLE
Leads the development of all marketing and promotional materials, designing
and execution of other marketing projects for Viatris Egypt, with the main
objective of ensuring that tools, material are made available to all customer
facing colleagues as well as communication channel, channels of
distribution,and customers within the market.

KEY RESPONSIBILITIES AND FUNCTION
Briefly describe the essential activities that are performed by the role,
including key supervisory duties/responsibilities. Each statement should
begin with a verb.
Viatris Egypt Channel management, strategy, and tactical plan development
* Implementation of local strategies, and development of promotional campaigns, and programs to maximize brand value
* Align with regional and global teams as appropriate
* Develop and coordinate implementation of OMNICHANNEL communication strategy.
* Take responsibility for brand requirements in the various channels and deliver the correct content to fulfill the promotional requirements within those channels
* Identify plans and implement core materials in line with the tactical plan (supporting the channel strategies)
* Take accountability for ensuring that all content and/ or promotion materials and items for promotional purposes are delivered timeously.
Alignment across functions and stakeholder management:
* Align key internal stakeholders, through the core brand team - medical, marketing, management, H&V, regulatory, sales etc - to drive business objectives, develop campaigns and materials. And with External Stakeholders such as Egyptian Drug Authority.
* Collaborate with sales to roll out and drive effective execution of campaigns and programs
* Establish effective peer relationships and strong cross-functional collaboration and communication
* Vendor management
Additional comments on the experience requirements for the role
* Broad knowledge of the pharmaceutical industry and healthcare environment including pricing, reimbursement, regulatory requirements and market and policy trends to allow for successful brand planning
* Ability to analyze, define and convey complex concepts and strategies in verbal and written communication
* Demonstrated track record of ability to influence others without authority
* Proven ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguity
* Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills
* Well-organized with the ability to be flexible, prioritize multiple demands and effectively perform in a matrix organization
* Strategic and Operational Business/Marketing Planning
* Data analysis, interpretation and communications
* Marketing, Customer and Competitor Insights
* Marketing Execution
* Performance and Program Metrics
* Demonstrated collaboration/negotiation
* Ability to facilitate open discussion and debate among key stakeholders and build internal and external relationships through partnering, anticipating needs, fulfilling expectations
Education:
Bachelor's degree
Specialization(s):
Medical, Pharmaceutical or Science Education background
Marketing Diploma or MBA is a plus
Experience: Minimum ‎2 years ofrelevant experience
At Viatris, we offer competitive salaries, benefits and an inclusive
environment where you can use your experiences, perspectives and skills to
help make an impact on the lives of others.
Viatris is an Equal Opportunity Employer.