Assoc Mgr Trade Marketing

Location: Saudi Arabia

Summary:

The role requires developing and implementing an effective and coordinated
marketing and sales plan in support of organizational and regional/ business
unit strategies (i.e. multiple markets as applicable) and other globally or
regionally driven efforts (e.g. Traditional Trade). The role is also a
customer facing role representing the corporation with recognized customers
and/or relevant organizations, partners and suppliers within the market/s.

The role is to build and accelerates the Hershey company brands performance
across all trade channels focusing on Modern trade, General trade, Food
service and Pharmacy channel.

The role is ultimately responsible for the development and training of his
team of direct reports and key distributor personnel for markets under his or
her business unit. Succession planning is also a key responsibility area for
this role. He or she must be abreast of current trade trends, market
conditions and marketing, finance, supply chain and sales enablers through
continued education and training.

Major Duties and Responsibilities:

• Cooperate with Marketing Regarding Deadlines / lead time required for Promotions, NPDs etc., in order to ensure effective implementation.


• Initiate and Execute Trade Marketing Plans in line with sales and marketing purposes and manage the Trade Marketing budget.


• Leading and applying channel marketing strategies and Instore promotion plans for top retailers that maximize revenue & profitability.


• Category Analysis and data analytics to identify distribution gaps, channel opportunities and brand portfolio


• Conduct post evaluation on how product/activation launches perform & sharing insights.


• Leading activation programs with partners to improve brand visibility.


• Visiting the points of sales frequently to guarantee brand visibility, Planogram, Pricing updates and guidelines are respected.


• Maintain and build strong relations with our top retailers.

Competencies:

Strategic Agility
Thinks strategically by clearly anticipating future trends, challenges, and
consequences, creating breakthrough strategies and plans to achieve a
competitive advantage, and proactively adjusting strategies and plans in order
to sustain a competitive advantage.

Business Acumen
Understands how businesses work including how strategies and tactics work in
the marketplace. Maintains working knowledge of competitors as well as current
and possible future policies, practices, trends and information affecting his/
her business and organization.

Drive for Results
Pushes self and others to exceed goals and achieve breakthrough results.
Recognizes the key actions necessary to achieve results; establishes and
communicates the priorities to others; and, maintains own and others focus on
achieving the important goals. Demonstrates persistence in overcoming
roadblocks to achieving results and encourages others to do the same

Problem Solving and Decision Making
Uses a systematic process to solve difficult problems including gathering and
examining information from a variety of sources; identifying the root cause of
problems; drawing appropriate conclusions; generating viable solutions; and,
weighing the pros and cons to arrive at a final decision. Makes decision in a
timely manner, sometimes with incomplete information and under tight deadlines
and pressure.

Team Leadership
Motivates direct reports and team or project members to perform at their
highest potential by understanding their individual needs, soliciting their
input, empowering them to achieve breakthrough results, holding individuals
accountable for own actions, and recognizing individual contributions and
achievements. Takes an active role in developing others, including hold
development discussions, constructing development plants and monitoring
progress toward goals, providing stretch tasks and assignments, providing
timely, honest, and "actionable" feedback, and taking corrective action as
necessary.

Process Management
Identifies the processes required to accomplish work tasks; simplifies and
integrates processes and work tasks to enable efficient work flow; utilizes
best practices to organize people and activities; measures results against key
metrics; uses resources efficiently.

Building Talent Capability
Builds talent capability throughout the organization through recruitment,
performance management, workforce planning, succession planning, career
development, and diversity initiatives. Partners with the business and HR to
forecast future talent needs and develop clear objectives and processes for
Succession Planning. Supports the business and HR in identifying key
talent/hi-potentials, providing a set of integrated tools and assessment
processes to support the placement, development and calibration of key talent.
Develops policies and programs for effective management of the people
resources of the corporation.

Education/Experience:

• MUST have an undergraduate degree. Strong preference given to candidates with MBA


• ‎5 - ‎10 years' experience in Trade Marketing or Customer Marketing for a multinational FMCG company


• Strong preference to candidates with direct experience managing Tamimi, Panda, Danube, Carrefour


• Candidates must be willing to travel within KSA once a month and MENA at least 2x annually


• Strong preference given to candidates with experience working in lean organization.
  The Hershey Company is an Equal Opportunity Employer. The policy of The
  Hershey Company is to extend opportunities to qualified applicants and
  employees on an equal basis regardless of an individual's race, color, gender,
  age, national origin, religion, citizenship status, marital status, sexual
  orientation, gender identity, transgender status, physical or mental
  disability, protected veteran status, genetic information, pregnancy, or any
  other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer -
Minority/Female/Disabled/Protected Veterans
If you require a reasonable accommodation as part of the application process,
please contact the HR Service Center ([email protected]).