Social Media Digital Manager

Home to some of the fastest growing economies in the world, the Middle East
and Africa region has a pivotal role to play in driving global conversations -
from environmental policies to religion and pop culture. The UAE and Saudi
Arabia are clear leaders in this equation, although the wave of innovation
continues to transcend borders.
APCO launched its regional operations in ‎2006 in Dubai. Growing from a team of
less than ‎30 consultants, APCO today has over ‎150 people from ‎32 countries
working in teams across Dubai, Abu Dhabi, Riyadh, Manama, and Kuwait. Our
projects also take us to Cairo, Amman, Muscat, Beirut, and other markets in
the Levant.

The social media and digital Manager will partner with clients to develop,
launch, and optimize their social media communications plans. We're looking
for someone hands on-to help develop great social media content plans and
execute them. This person will have an instinctive understanding of how to
maximize the results of every post and campaign we publish across digital
platforms and be able to demonstrate impact by understanding how to analyze
and present data.
In addition to client-oriented solutions, you will be expected to think of new
research projects, methods, and social media products APCO can develop to
provide value in new ways. You will be proactive, spark debate and seen as a
resource able to consistently deliver high quality, actionable social media
content and plans.

Primary Duties and Responsibilities
* Manage client social media content development for channels including Facebook, Instagram, LinkedIn, Youtube, Twitter and other platforms
* Create new accounts for clients on social media channels
* Create content that promotes audience interaction, increases audience presence on client sites, and encourages audience participation
* Provide live social media coverage of client events and client engagement in events
* Work as part of a team to develop sizable and successful social media strategies, plans and campaigns
* Propose new ideas and concepts for social media content and audience engagement
* Analyze and report audience information and demographics, and success of existing social media projects on a monthly basis or as required by clients
* Use timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits

Other Duties
* Other social media and digital support
* Support of APCO new business proposals
* Other as assigned

Competencies
* Digital content writing
* Social media platforms including Facebook, Instagram, LinkedIn, YouTube, Twitter
* Strong written and oral communication capabilities
* General understanding of social media analytics and how to evaluate success of social media campaigns
* Knowledge and understanding of analytical tools - Facebook Blueprint, Google Analytics, Hootsuite, HubSpot or Twitter Flight School
* Content Ideation and campaign mapping
* Ability to present ideas to colleagues and clients
* Account management and client servicing
* Understanding and awareness of trends in digital and social media communications
* Strong understanding of the tools and processes used in managing social and digital media communications campaigns and activations
* An understanding of the pros/cons of major digital and social media platforms, and how they interact

Requirements
* Bachelor's Degree in marketing, communications or an or equivalent field
* Two to three years of relevant experience
* Fluency in English and Arabic (written and spoken)
* Prior experience in managing government and/or corporate social media accounts and/or campaigns and activations
* Strong familiarity with common social media and digital communication tools such as:
* Hootsuite Social Marketing Certification
* Google Analytics Certified
* Facebook Blue print certified

Work Conditions:
* The physical abilities needed to perform the duties of this position, in addition to the office climate
* Office environment is general office setting
* Some travel may be required
* Must reside in Riyadh or be willing to relocate
* Willing to work additional or irregular hours as needed and allowed by local regulations
* Work can be at the client offices, pending any security clearances

With a portfolio of over ‎100 clients, APCO's MEA offices deliver public
relations and digital communication support across health, food, consumer &
retail, finance, technology, real estate & hospitality, non-profit and public
affairs practices. The region also offers specialized services, created for
the Middle East, such as our Build-Operate-Transfer (BOT) model and our
Compass and License to Operate offerings.
In addition, APCO's global AI Comms Lab, a first-of-its-kind innovation center
which utilizes artificial intelligence to build and protect the reputations of
major global brands, governments and organizations is driven from the Dubai
office.
From helping governments connect with the private sector and civil society, to
supporting the Pope's historic visit to the region and launching iconic brands
and destinations, we understand the nuances of the Middle East and pride
ourselves on making an impact.