DIGITAL AND SOCIAL MEDIA MANAGER

ABOUT THE BUSINESS
We are the leading provider of worldwide smart end-to-end supply chain &
logistics, enabling the flow of trade across the globe. Our comprehensive
range of products and services covers every link of the integrated supply
chain - from maritime and inland terminals to marine services and industrial
parks as well as technology-driven customer solutions.
We deliver these services through an interconnected global network of ‎128
business units in ‎60 countries across six continents, with a significant
presence both in high-growth and mature markets. Wherever we operate, we
integrate sustainability and responsible corporate citizenship into our
activities, striving for a positive contribution to the economies and
communities where we live and work.
Our dedicated, diverse and professional team of more than ‎53,220 employees
from ‎131 countries is committed to delivering unrivalled value to our
customers and partners. We do this by focussing on mutually beneficial
relationships - with governments, shippers, traders, and other stakeholders
along the global supply chain - relationships built on a foundation of mutual
trust and enduring partnership.
We think ahead, anticipate change and deploy industry-leading technology to
further broaden our digital vision to disrupt world trade and create the
smartest, most efficient and innovative solutions, while ensuring a positive
and sustainable impact on economies, societies and our planet.
KEY ACCOUNTABILITIES:
* Manage the monthly/weekly content calendar for our global social channels, our Group Chairman and CEO's channels and those of other executives, ensuring that it delivers on our narrative pillars and comms objectives. Source stories from around the business, identify optimal channels, formats and timings to communicate these stories
* Develop creative briefs and manage our external social media, content creation, production and specialist agencies to produce campaigns made up of well-written content, high quality images and engaging social-first video that covers the breadth of our business offerings
* Work with the Head of Digital & Social Media to develop and continuously update the social media strategy for DP World to help support the company's business and communications objectives. Support the Head of Digital and Social Media in the transition from tactical, reactive content approach to strategic, business-oriented storytelling across channels and formats
* Develop DP World's social media governance framework for use across all markets and subsidiaries including global roll out.. Track compliance and identify tools and processes to facilitate enforcement
* Coordinate a training programme for anyone managing social channels in our global network, including subsidiaries, to improve proficiency and adoption of best practice;
* Maintain a deep awareness of DP World's business, peers, industry and relevant current affairs in order to develop relevant and engaging content
* Monitor trends in Social Media tools, applications, channels, design and strategy. Assess relevance and use for DP World and implement where appropriate
* Ensure adequate monitoring of social media threats and opportunities and report back to the Head of Digital & Social Media; escalate crisis threats to CCO
* Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
* Coordinate ‎30+ global and BU social media managers including weekly content planning, strategy and approval of business-led social content
* Source and manage tools including social planning and enterprise publishing. Coordinate training and adoption across regional and global teams
* Act as an ambassador for DP World at all times when working; promoting and demonstrating positive behaviours in harmony with DP World's Principles, values and culture; ensuring the highest level of safety is applied in all activities; understanding and following DP World's Code of Conduct and Ethics policies
* Perform other related duties as assigned
JOB CONTEXT
This role represents the Corporate Head office globally and interacts with the
regional network and subsidiaries. The Digital and Social Media Manager works
with the Head of Digital & Social Media to proactively drive DP World's social
and digital media strategy, seeking buy in and co-operation from corporate
communications, UAE and global colleagues to implement the plan.
QUALIFICATIONS, SKILLS & EXPERIENCE
In order to give credible support to the organisation and be successful in
this role, the ideal candidate will have the following:
* Minimum ‎5 years experience in social media management
* Strong grasp of social media as a business communications and marketing tool across all major global platforms
* Excellent consulting, writing, editing, presentation and communication skills
* Experience running strategic social media campaigns, preferably with global reach including agency management
* Experience using tools for social media listening, publishing, scheduling
* Able to interpret social media data and advice on actionable tasks
* Positive attitude, strong initiative, attention to detail, rapid response rate with good multitasking and organisational ability
* Flexibility to work outside of standard office hours as needed