Social Media Manager

Role Title & Location:
Social Media Manager Saudi Arabia
Reporting Line & Organization Profile:
We are Mindshare. A global media platform company that accelerates Good Growth
for its clients in the age of a new marketing economy. Good Growth is business
growth that is enduring and sustainable whilst also helping to shape society
and the world for the better. We accelerate growth for our clients by
connecting digital, media, creative and tech, prioritizing customer
relationships, customer voices, real-time activation that is underpinned
through data to demand a response.
Our network is always on, always live. Our people are acutely aware of what's
happening in their city, their country, their specialist area of expertise. We
understand brands, markets, and media. Most of all, we understand other
people. The people we live with. The people we work with. The people we are.
We were the first purpose-built company created by WPP and today our ‎10,000
people operate in ‎116 offices in ‎86 countries.

• Role Responsibilities
  
  
  • Work with Head of social media to develop social strategy by compiling and analyzing client research, competitive data and social platform information, and laddering-up the social program to the overarching communication goals.
  
  
  • Analyze social monitoring program outputs and determine necessary refinements, while identifying real world application of the monitoring data
  
  
  • Plan innovative social media marketing campaigns to deliver brand affinity and increased consumer engagement.
  
  
  • Coordinate, create and maintain a social media content calendar for all posts.
  
  
  • Schedule and coordinate posts within social media publishing tools channels
  
  
  • Develop, plan and execute quarterly hub social media series to grow the client's community across all channels and increase organic engagement and reach.
  
  
  • Serve as the primary point of contact with the appointed client social media department/ content creative agencies and manage day-to-day communications and deliverables.
  
  
  • Work closely with the marketing campaigns team to manage the development of surrounding social content that is bespoke to each channel.
  
  
  • Work closely with the Partnerships Marketing teams to develop a joint social media campaign for the Client's commercial partners.
  
  
  • Keep on top of the latest trends and developments across all social media platforms while making sure content developed is tailored to the specific audiences and particularities of the channel.
  
  
  • Keep a close eye on community sentiment, trending content, and strategizing with the teams for ways can engage or create quick-turn content to respond
  
  
  • Re-purpose social media content for different social media platforms based on a deep understanding of how content is consumed differently on each channel.
  
  
  • Assist in developing client's domestic social influencer/creator strategy and work on influencer outreach programmes
  
  
  • Partner with markets to activate global initiatives on platforms inclusive of: launch support, Spokes content, and cultural events to help strengthen the Brand's worldwide presence on the platform
  
  
  • Gather regular analytics on existing platforms, synthesize them into regular reports while advising on strategies to leverage data for audience growth and continually improving content.
  
  
  • Leverage knowledge of best practices in social content to help other teams and partners develop good, creative ideas both proactively and reactively.
  
  
  • Through an understanding of the link between content quality and performance, drive continual improvement of social content backed by analytics on social listening, monitoring, measurement of ROI and evaluation
  
  
  • Oversee the social community management process
  
  
  • Working with the management team to lead strategic relationships with media partners and guide key media discussions
  
  
  • Create an effective strategic framework across paid social media channels including Facebook, Instagram, Twitter, TikTok, Snapchat etc.
  
  
  • Optimize App strategies for each channel to improve performance and ensure the KPI goals are met.
  
  
  • Be hands on in-platform - QA'ing campaign builds, optimizing keyword strategy and monitoring performance.
  
  
  • Manage and optimize large media budgets across social platforms and markets to maximize acquisition volume, increase audience reach and retain current members.
  
  
  • Find ways to use Social media and content to deepen our relationship with the client's audiences to drive subscriptions, grow digital/social channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways.
  
  
  • Actively report, track and optimize performance of social media campaigns. Make recommendations and provide updates to the Marketing Team.
  
  
  • Partner with Data and Insights, Analytics, and Technology to gather data and establish new reports/dashboards.
  
  
  • Work closely with platforms (Facebook/Instagram, Twitter, TikTok, Snapchat, etc.) and vendors (e.g., agencies) to identify opportunities; understand their best practices and recommendations for improving paid social.
  
  
  
  

Experience Requirements
* ‎4+ years of concentrated experience with social media channels and deep understanding of digital marketing; proven ability to significantly drive engagement and conversion.
* Deep understanding of the Saudi social media scene, culture, and trends. Working on global social media campaigns for international markets is a plus.
* Strong understanding of social media measurement and insights as well as overall digital analytics
* Proven experience working on influencer marketing campaigns
* Social Media experience within Tourism, FMCG, Retail/Property or hospitality industry is a plus
* A proven track record in agency management and internal stakeholder engagement.
* Excellent project management skills
* Creative thinker who can be both innovative and execution-oriented
* Able to work in an ambiguous, 'internet-speed' environment
* Strong interpersonal skills and demonstrated ability to influence management
* High attention to detail and proven ability to manage multiple, competing priorities simultaneously
* Excellent team player and interpersonal skills.
* Demonstrate strong proficiency with systems/tools.
* Possess and demonstrate excellent understanding of social and media fundamentals, including media math, target audience development, and communication goals
* Ability to work under pressure and on tight deadlines in a fast-paced environment.
* Show ability in training and leadership capability.
* Exude an energy level that brings new and exciting ideas to the planning function and motivates teammates.