Reference Code: ‎70241

Head of Communication

Riyadh, ‎01, SA
Permanent
The story of Cartier is founded on audacity and passion. For more than ‎170
years we have embraced a bold, pioneering spirit that continues to inspire our
teams across all Metiers from our boutiques to our workshops and corporate
offices. Our ‎8,500+ colleagues of ‎90 nationalities are united by a shared
independent spirit and commitment to excellence, striving to continuously
enrich our Maison's heritage by pushing the boundaries of creativity.

MAIN PURPOSE

Reporting to the head of Marketing & Communication, you will define and
implement Cartier overall media, social network, press and events strategy of
Saudi Arabia in coordination with the regional team and the head office to
maximize Cartier's exposure and visibility in the kingdom.
Management of Press, Events and Media teams.
Will also be a main pillar working alongside the Head of the department on
strategic projects

KEY RESPONSIBILITIES

Owned & Paid Media
* Plan and implement effective media strategy to ensure the Maison's leadership and brand power by using the appropriate medias. Develop relevant media plan adapted to local specificities. Develop targeted communications for locals
* On-line and offline media planning management
* Coop recommendation and management
* Budget planning and monitoring
* Integrate all communications in alignment with the marketing strategy & the market needs: Aligned strategies between all communication channels through smooth PR/Media collaboration. Combine PR and Media ROI on a regular basis
* Launch effective campaigns and reach objectives: performance monitoring
* Arabic translation check
* Competitors intelligence

Press and influencers on social network (earned media)
Propose a global PR strategy for the market focusing on maximizing free
exposure for the Maison. Define influencers & KOL strategy to develop
visibility and focus on clientele target.

* Build relationships with press and leverage media investment through free editorials.
* Define and share with press precise objectives, major collection focus 
* Accompany each launch thanks to targeted PR action plan 
* Dispatch and explain press kits
* Manage editorials, organize photo-shoot, propose new angles with journalists
* Organize Press events
* Develop the circle of influence in Saudi Arabia & increase the brand desirability 
* Networking: Handle the relationship with opinion leaders, celebrities
* Manage social network thanks to targeted plans (bloggers, celebrities) with a focus on ePR
* Emphasize CSR and corporate reputation
* Budget planning and monitoring

Events solution development and implementation
Propose global and relevant events strategy to maximize the Maison exposure
and visibility for the region. Set up the program of events.

* Elaborate and propose Event concept based on initial brief
* Manage Event development and organization (launch production, coordinate Event calendar …), within a defined budget 
* Propose several budget options to Project owner
* Propose external agencies. Manage contractors portfolio, and Rfp process
* Handle Client Treatment during Events
* Budget planning and monitoring

DIMENSION:
Geographical area: KSA & Bahrain

Headcount managed - ‎5
JOB PROFILE (for recruitment purpose only)

Education
Bachelor's degree or equivalent from a reputed Business school with
specialisation in Marketing.

Required experience
Minimum ‎8-‎10 years relevant experience in Communication Department or
Communication agency. Previous relevant experience with luxury brands is
necessary.

Technical skills / abilities
* Fluency in English and a third language is advantageous.
* Arabic is a must

Personal and behavior skills
The successful candidate will have the following personal qualities:
* Team player
* Self-starter with excellent communication skills
* Serious, proactive, mature, creative and has the ability to handle and deal comfortably in a multinational environment
* Ability to effectively present information and respond to questions from groups of managers, clients and, customers
* Demonstrates attention to details
* Adapts to changes in the work environment
* Generates suggestions for improving work and develops innovative approaches and ideas,
* Provides regular performance feedback; develops subordinates' skills and encourages growth
* Improves processes & services, Develops and promotes team building and team spirit within the Marketing department